David Spark on Brand Journalism and More!
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: A Special Interview with David Spark!
Show Lentgh: 27:51
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01:00 What is Brand Journalism?
01:27 In Forbes on Content Marketing.
05:20 Getting Twitter Tags to Trend
07:54 Why doesn't the industry get it yet that it's not about forcing advertising down yet another channel? How to fail at content marketing
11:38 The Problem with Ghost Writing
16:01 Timeframes for Brand Journalism
21:40 The decline of live events?
25:12 On Google Glass
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