Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to Claudia Seti, Consumer Marketing Lead for Spotify. Claudia shares with us how Canadian music impacts the global market. Darian and Claudia also discuss how the popularity of podcasts influences the streaming world. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Claudia Seti: Linkedin: linkedin.com/in/claudiaseti Instagram: instagram.com/claudiaseti Twitter: twitter.com/claudiaseti Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Hayley Woodin, a Multimedia Journalist at Business in Vancouver. Hayley shares how some of her stories are inspired. Throughout this episode, Hayley and Darian debate the merits of print and online news. Hayley also discusses the impact of online news in our world today. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Hayley Woodin: Website - hayleywoodin.com LinkedIn - linkedin.com/in/hayleywoodin Instagram - instagram.com/hayleywoodin Twitter - twitter.com/hayleywoodin Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media. Andy, a presenter at this year's Unbounce conference, shares his knowledge on website analytics. His presentations focus on search and conversion, but ultimately appeal to audience empathy. Andy also shares some new marketing trends with us. You can buy his book here - www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Andy Crestodina: Website - orbitmedia.com LinkedIn - linkedin.com/in/andycrestodina Twitter - @crestodina and @orbiteers Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Mike Marks, the Head of Marketing of Adobe Canada. We chat with Mike at Adobe about how they use LinkedIn as a Marketing tool to connect with a very targeted group of individuals and digital marketers. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Mike Marks: LinkedIn - ca.linkedin.com/in/mikejmarks Twitter - twitter.com/mikemarksadobe Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Craig Patterson, the Editor-In-Chief of leading Canadian retail industry news magazine, Retail Insider. We chat to Retail Insider about how they became one of the leading experts on retail in Canada and some of the popular retail marketing trends being used today. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Craig Patterson: Website - retail-insider.com LinkedIn - linkedin.com/in/craigpattersontoronto/ Twitter - twitter.com/ri_eic Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Chris Hoag, Sales Manager at Microsoft Advertising. Chris chats with us about the history of Bing and how they've made great strides in the search market, by keeping customer focus front and centre. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LnkedIn - linkedin.com/dariankovacs/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Chris Hoag: Website - bing.com LinkedIn - linkedin.com/in/chrishoag Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Cybele Negris, the CEO & Co-Founder of Webnames.ca. We chat about Webnames.ca being Canada's original domain registrar and how it began as a spin-off from the Internet pioneers who founded the .CA country code in 1987. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter – twitter.com/jellymarketing Facebook – facebook.com/jellymarketing Instagram – instagram.com/jellymarketing Website – jellymarketing.com Follow Shaheed Devji: Website – www.shaheed.ca Facebook – facebook.com/shaheeddevjimedia Instagram – instagram.com/shaheeddevji Twitter – http://twitter.com/shaheeddevji Follow Cybele Negris: Website – https://www.webnames.ca/ LinkedIn – https://ca.linkedin.com/in/cybelenegris Twitter – https://twitter.com/cybelenegris Facebook – https://www.facebook.com/Webnames/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Spencer Callaghan, the Communications & Content Manager for CIRA. We chat about CIRA being a non-profit organization based in Ottawa that operates the “.ca” domain and we find out if having a Canadian domain can benefit SEO. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

David chats with us about why demographics can only take you so far in understanding your audience and how his innovative approach can help companies connect with their clients. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow David Allison: Website - valuegraphics.com/about-us Instagram - instagram.com/davidallisoninc Twitter - twitter.com/audiencevalues LinkedIn - linkedin.com/in/davidallisonadvisor Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Roanne Weyermars, Senior Manager, Corporate Social Responsibility & Engagement at Coast Capital Savings. We discuss what it means to become a B-Corp has had and why corporate social responsibility plays such a vital role at Coast Capital. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Roanne Weyermars: Website - blog.coastcapitalsavings.com/b-corp LinkedIn - linkedin.com/in/roanne-weyermars Twitter - twitter.com/roanneweyermars Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Chris Wagner, Co-founder of Bananatag. We discuss how Bananatag found it's niche in email marketing, by finding business pain points in internal communication and offering a solution that marries data with design. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Chris Wagner: Website - blog.bananatag.com LinkedIn - linkedin.com/in/chris-wagner Twitter - twitter.com/atchriswagner Facebook - facebook.com/pg/trackemail Instagram - instagram.com/bananatag Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Sean Stanleigh, Head of Globe Content Studio at The Globe and Mail. Sean chats with us about The Globe and Mail innovation lab and shares his do's and don'ts for public relations professionals when pitching stories. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Sean Stanleigh: Website - theglobeandmail.com/authors/sean-stanleigh/ LinkedIn - linkedin.com/in/seanstanleigh Twitter - twitter.com/seanstanleigh Instagram - instagram.com/sstanleigh Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Karen Johnson, Founder and Principal of K'pure Naturals. Karen sits down with us to discuss what it was like to grow a business from the ground level and how keeping active on social media correlates to their sales. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Karen Johnson: Website - kpurenaturals.com Instagram - instagram.com/kpurenaturals Facebook - facebook.com/Kpurenaturals/ LinkedIn - linkedin.com/in/karen-johnson Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Christina Minshull, Client Solutions Manager, ENT Tech at LinkedIn. She talks to us about what makes a good LinkedIn profile a great one and how to better attract clients and businesses to your profile. She also delivers the details on some exciting new features coming to LinkedIn. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Christina Minshull: LinkedIn - linkedin.com/in/christinaminshull Twitter - twitter.com/linkedin Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Alex Wan, managing director and co-founder of Periphery Digital. His Vancouver based agency focuses on connecting Chinese and Canadian audiences through digital marketing, media and PR campaigns. Alex gives insight into the challenges of targeting at home and overseas demographics, as well as shares his successes. Watch the full episode on video here: https://bit.ly/2Qew1Et Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Shaheed Devji: Website - www.shaheed.ca Facebook - facebook.com/shaheeddevjimedia Instagram - instagram.com/shaheeddevji Twitter - twitter.com/shaheeddevji Find Alex Wan: Website - peripherydigital.com/ Facebook - ​facebook.com/alex.wan89 Instagram - ​instagram.com/alwan89/?hl=en LinkedIn - linkedin.com/in/alwan/?originalSubdomain=ca Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Mike Morrison, creator of Mike's Bloggity Blog, one of Canada's most popular lifestyle and entertainment blogs. He speaks to us, with first hand experience, about the evolving world of social media influencers. Watch the full episode on video here: https://bit.ly/2Qew1Et Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Mike Morrison: Website - mikesbloggityblog.com/ LinkedIn - linkedin.com/in/mikesbloggityblog/ Twitter - twitter.com/mikesbloggity Instagram - instagram.com/mikesbloggity/?hl=en Facebook - facebook.com/MikesBloggityBlog/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Spencer Sheinin, the Founder and CEO of Shift Financial Insights. His business is based in Vancouver and aims at making accounting and bookkeeping more simple for companies. So enjoy this free session with Spencer giving you the tips to understand bookkeeping better. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Spencer Sheinin: Website - shiftfinancial.co/ LinkedIn - linkedin.com/in/spencersheinin/ Instagram -www.instagram.com/spencersheinin/?hl=en Twitter - twitter.com/SpencerSheinin Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Neil Patel, Co-Founder at Neil Patel Digital. Neil sits down with us to talk about some of the latest marketing business trends to look out for and some of the apps he's using with his digital agency. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Neil Patel: Website - neilpatel.com YouTube - youtube.com/neilpatel LinkedIn - linkedin.com/in/neilkpatel Twitter - twitter.com/neilpatel Facebook - facebook.com/neilkpatel Instagram - instagram.com/neilpatel Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Richard Alan Reid, Vice President, Global Content at BuzzFeed. Richard sits down with us to talk the evolution of BuzzFeed since its inception eleven years ago. Richard also talks about the adoration society has for sharing all sorts of content with other people. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Shaheed Devji: Website - shaheed.ca Facebook - facebook.com/shaheeddevjimedia Instagram - instagram.com/shaheeddevji Twitter - twitter.com/shaheeddevji Follow Richard Alan Reid: Website - www.buzzfeed.com/ LinkedIn - www.linkedin.com/in/richard-alan-reid-a02b04/ Twitter - twitter.com/RichardAlanReid Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, our host Darian Kovacs talk to Vinod Varma, CEO and Co-Founder of Shop and Shout. Vinod sits down with us to discuss about the influencer social market and the connection between influencer and product. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ LinkedIn - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Vinod Varma: Website - https://www.shopandshout.com LinkedIn - https://www.linkedin.com/in/vinod-varma Instagram - https://www.instagram.com/ishopandshout/ Twitter - https://twitter.com/shopandshout Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Ashley Ward, Former Digital Marketing Strategist and International Speaker for SEM Rush. Ashley talks to us about Search Engine Marketing and the difference between SEO and SEM. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ LinkedIn - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Ashley Ward: Website - https://www.semrush.com/user/153360593/ LinkedIn - https://www.linkedin.com/in/ashleyward90/ Twitter - https://twitter.com/ashleymadhatter?lang=en Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Aaron Orendorff, former Editor-in-Chief of Shopify Plus. Aaron sits down with us to discuss the importance of written content in the competitive world of content marketing and shares his tip and secrets for successful content marketing. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ LinkedIn - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Aaron Orendorff: Website - https://www.shopify.ca/ LinkedIn - https://www.linkedin.com/in/aaronorendorff Twitter - https://twitter.com/iconicontent Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Nathalie Couët, Communications, Content Marketing, & Partnerships Manager for DashThis. Nathalie sits down with us to discuss interpreting data and simplifying it. She also gives her tips and tricks about breaking down overly complex data. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Nathalie Couët: Website - dashthis.com LinkedIn - linkedin.com/in/Nathalie-Couët Twitter - twitter.com/DashThis Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Patrick Givens, VP, Head of VaynerSmart at VaynerMedia. Patrick sits down with us to discuss the future of smart home devices and whether or not regulations for privacy could be required moving forward. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian/ LinkedIn - www.linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Patrick Givens: Website - vaynermedia.com LinkedIn - linkedin.com/in/patrick-givens Twitter - twitter.com/patrick_givens Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Alicia Haque, lifestyle & travel content creator behind the blog Go Live Explore Alicia sits down with us to discuss what she looks for when collaborating with brands and the importance of authenticity in a digital age. As brands continue to adopt influencer marketing initiatives, it is more important than ever for brands to align themselves with creators that truly reflect their audience. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ LinkedIn - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Alicia Haque: Blog - http://goliveexplore.com/ Instagram - https://www.instagram.com/alicia_haque Facebook - https://www.facebook.com/alicia.haque LinkedIn - https://www.linkedin.com/in/aliciahaque Twitter - https://twitter.com/alicia_haque Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Rob Daintree, Director, Marketing Communications at WestJet. Rob sits down with us to discuss how striving to provide an authentic experience has impacted WestJet, creating innovative marketing campaigns that inspire consumers. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Rob Daintree: Website - https://www.westjet.com/en-ca/index LinkedIn - https://www.linkedin.com/in/rob-daintree Twitter - https://twitter.com/rob_daintree?lang=en Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks via Skype to Antoine Bonicalzi, Marketing Director at Cyberimpact. Antoine discusses how a strong email marketing campaign can amplify your social media strategy. He shares how vital it is to store content on Canadian servers and the importance of being CASL compliant in a data-driven era. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Linkedin - https://www.linkedin.com/in/dariankovacs Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Antoine Bonicalzi: Website - https://www.cyberimpact.com/en/ Linkedin - https://www.linkedin.com/in/antoinebonicalzi Twitter - https://twitter.com/antoineboni?lang=en Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Jon Brock, Executive Director of sponsorship & partnership sales at Cineplex WorldGaming. We discuss the emerging landscape of competitive gaming and how the world wide phenomenon has created opportunities for reaching a growing consumer base. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Jon Brock: Website - https://worldgaming.com/ Linkedin - https://ca.linkedin.com/in/jon-brock-4094b74a Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Dena Blevins, Creative Director at Starbucks. Dena chats with us about how she went from a Starbucks fan to a 12-year partner at the company. We discuss marketing inspirations and how Starbucks has had a profound impact on not only our drinks, but our culture. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Dena Blevins: Website - http://starbucks.ca LinkedIn - https://www.linkedin.com/in/denablevins Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Oscar Roque, AVP, Innovation, Research & Emerging Solutions at Interac. We chat with Oscar about his career in financial technology and banking sector. He gives us some great insight into Block Chain and other emerging technologies that will forever change what we carry in our pockets. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Oscar Roque: Website - https://www.interac.ca/en Instagram - https://www.instagram.com/interac Twitter - https://twitter.com/interac LinkedIn -https://www.linkedin.com/in/oroque Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Richard Wong, Vice President, Marketing & Creator Relations for #paid. Richard gives us a behind the scenes look at influencer marketing and explains how #paid connects clients and creatives to develop mutually beneficial campaigns. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Richard Wong: Website - https://hashtagpaid.com/ Twitter - https://twitter.com/richardtwong?lang=en Linkedin - https://ca.linkedin.com/in/richardthomaswong Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to James Gregson, Senior Global Manager of the Social Media Team at LEGO. James discusses with us how being on the forefront of the social media revolution helped give him an early advantage in the industry. We discuss how a company as beloved as LEGO still finds creative ways to market themselves by drawing inspiration from unlikely sources. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Gregson: Twitter - http://twitter.com/jlwgreg LinkedIn - http://linkedin.com/in/jlwgreg Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Paula Skaper, President and Co-founder of Kinetix Media. Paula discusses the importance of using your existing social media following to build a longterm email mailing list. We also chat about the importance of spending your marketing dollars on higher quality content. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Paula Skaper: Website - https://www.kinetixdigital.ca/marketing-speaker/ YouTube - https://www.youtube.com/user/kinetixmedia Twitter - https://twitter.com/KinetixMedia LinkedIn - https://ca.linkedin.com/in/paulaskaper Facebook - https://www.facebook.com/KinetixMedia Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Tamir Bar-Haim, Manager of Advertising in Canada for Amazon. We discuss the changing landscape of e-commerce and how Amazon's customer first mentality has helped it stay ahead of the curve. Tamir shares some insights into how emerging technology may help shape our online shopping experience. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Tamir Bar-Haim: Linkedin - https://ca.linkedin.com/in/tamirb Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Duncan Wardle, Creativity and Innovation Consultant and former Vice President of Innovation & Creativity at Disney. Duncan shares some of the major takeaways he learnt during his time with the global powerhouse that is Disney. He discusses the importance for companies to find their "why", and how this supports the shifting consumer mindset towards supporting a value driven company. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Duncan Wardle: Website - http://duncanwardle.com/meet-duncan/ Instagram - https://www.instagram.com/duncanjwardle/ Twitter - https://twitter.com/duncanjwardle?lang=en LinkedIn - https://ca.linkedin.com/company/id8-innov8 Facebook - https://www.facebook.com/DuncanJWardle Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Theresa McLaughlin, Global Chief Marketing Officer at TD Bank. We discuss how using financial apps can have a positive effect on budgeting and spending habits and how TD's ability to stay on the frontlines of technology allows them to engage with their consumers. Theresa also emphasizes how a focus on professional development rather than job title can help you grow your career. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Theresa McLaughlin: Website - https://td.com Twitter - https://twitter.com/theresam_td https://www.linkedin.com/in/theresamclaughlintd Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Karm Sumal, Co-Founder & CEO at Daily Hive. Karm chats with us about the transition from a Vancouver-based news blog, to a national news service, and the challenges and payoffs of undergoing a full rebrand. We discuss their expansion into specialized categories like the food focused Dished, and real estate focused Urbanized, and what we can expect to see next from Daily Hive. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Karm Sumal: Website - https://dailyhive.com Instagram - https://www.instagram.com/instakarm/ Twitter - https://twitter.com/karmsumal LinkedIn - https://ca.linkedin.com/in/karm-sumal-b2a28078 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Leanne Gibson, Head of Revenue at Twitter Canada. Leanne discusses how Twitter has become the definitive place for "what's happening" and the how choosing "how and when Twitter" can help you create a strong marketing strategy on the platform. We discuss how Twitter is a news channel and not a social channel and how it provides such a unique opportunity to see every side of a conversation. ​ Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Leanne Gibson: Website - http://twitter.com Twitter - https://twitter.com/leannekgibson LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Jana Dybinski, VP of Marketing and Culture at Rebel.com. Rebel.com is a domain registration and hosting company. We discuss how investing in their employees and identifying core values, helped develop a strong and sustainable culture that has become their competitive advantage. Also on the show a discussion around traditional vs vanity domains. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Rebel.com: Website - http://rebel.com Facebook - http://facebook.com/rebeldomains Instagram - http://instagram.com/rebeldotcom Twitter - http://twitter.com/rebeldotcom YouTube - http://youtube.com/channel/UCn8PAsNxo2zC8Ka53Feg_-Q LinkedIn - http://linkedin.com/company/rebel-com/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Steve Koenig, Vice President of Market Research for the Consumer Technology Association (CTA). As a part of CTA, Koenig has his finger on the pulse of consumer technology trends of the past, present, and future. He is also involved in putting on one of, if not the biggest technology event in the world: the Consumer Electronics Show (CES). In an age where smartphones are ubiquitous and, artificial intelligence is burgeoning, Steve and Darian engage in an interesting conversation about all things tech, from smart assistants to notifications for consumer and business. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. ​ Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow CTA: Website - http://cta.tech Twitter - http://twitter.com/CTATech Facebook - http://facebook.com/ConsumerTechnologyAssociation LinkedIn - http://linkedin.com/company/consumer-technology-association Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to ​Jon Malach, CEO of NativeAds.com. NativeAds.com is a self-service platform with a full-service layer on top. What makes it unique is that there is metadata that finds contextually-relevant content that people are seeing before they come to your landing page so that the right eyes see your ads and are engaged in what you are selling. Jon speaks about how the ad industry is 'broken', the future of an ad-centric society, and how his background in martial arts has led him to success in his field. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow NativeAds.com: Website - https://nativeads.com/ Facebook - https://www.facebook.com/nativeadexchange Instagram - https://www.instagram.com/nativeads/ Twitter - https://twitter.com/Native_Ads YouTube - https://www.youtube.com/channel/UCUiCWTx4djz938SpFm2dxyw LinkedIn - https://www.linkedin.com/company/native-ads-inc-/?trk=biz-companies-cym Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Sal Patel, who is Managing Content Producer for the Toronto International Film Festival (TIFF). This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. TIFF is currently one of Canada's top international events. Every year the global film industry descends upon Toronto to celebrate the best in film. But TIFF is not just about the week-long festival. That's where Sal Patel comes in. In his role, Patel leads the strategy and production of TIFF's original content year round. On the show, Darian and Sal chat about how TIFF uses live video to invite the world to the festival, the use of video on different social platforms, Instagram as an emerging video platform, and the idea of "always following the growth." Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow TIFF: Website - https://www.tiff.net/ Twitter - https://twitter.com/TIFF_net Facebook - https://www.facebook.com/TIFF Instagram - https://www.instagram.com/tiff_net/ YouTube - https://www.youtube.com/user/TIFF Follow Sal: LinkedIn - https://ca.linkedin.com/in/sal-patel-2128683b Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Rashel Hariri, the Digital Social Media Manager for McDonald's Canada. Rashel - who was named one of Marketing Magazine's Top 30 Marketers Under 30 in 2016 - joins Marketing Jam for the second time. In this visit, she dives into all things social media including the importance of social listening, turning social data into social action, and how marketing innovation is important even for the biggest brands. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Rashel: Twitter - http://twitter.com/rashelhariri LinkedIn - http://linkedin.com/in/rashelhariri Follow McDonald's Canada: Website - http://mcdonalds.com/ca/en-ca.html Facebook - http://facebook.com/McDonaldsCanada Instagram - http://instagram.com/mcdonaldscanada Twitter - http://twitter.com/McDonaldsCanada YouTube - http://youtube.com/McDonaldsCanada Snapchat - http://snapchat.com/mcdonaldscanada Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada's most notable brands: Roots Canada. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives. On the show, Darian and James talk about Roots' association with Canadian culture, the post-Olympics iteration of the company, Connell and Roots' approach to working with influencers, and the use of cutting-edge technology in marketing. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Connell: LinkedIn - http://linkedin.com/in/jamesconnell1/ Instagram - http://instagram.com/jhconnell/ Twitter - http://twitter.com/jhconnell Follow Roots Canada: Website - http://​roots.com LinkedIn - http://​linkedin.com/company/roots/ Instagram -http://​instagram.com/rootscanada/ Twitter - http://twitter.com/RootsCanada Facebook - ​http://facebook.com/roots/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Oli Gardner, who is a Co-Founder of Unbounce, a renowned public speaker, and an avid wildlife photographer. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Unbounce is a software company that has been at the forefront of making good landing pages a central part of digital marketing campaigns. After co-founding Unbounce, Oli has not only been focused on making the product the best in class, but he has also been touring the world speaking about digital marketing. On the show, Shaheed and Oli discuss why content marketing is broken, and why the concept of Oli's "Marketing Optimization Map" could be a solution; why focusing on a customer's "a-ha" moment is key in marketing, what makes a good public speaker, and why having a creative outlet - like wildlife photography - is necessary outlet for marketers. --- Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji Follow Oli: Website - http://oli.unbounce.com Twitter - http://twitter.com/oligardner LinkedIn - http://ca.linkedin.com/in/oligardner Instagram - http://instagram.com/theoligardner Follow Unbounce: Website - http://unbounce.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to renowned technology, marketing, business, and digital media expert Amber Mac. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. She has since worked with some of the biggest tech brands including Microsoft, PayPal, and General Electric. The best-selling author is a regular business host and expert for Fast Company, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio. ​On the show, Darian and Amber touch on a variety of topics including Facebook Live vs Instagram Live, advice for taking your business digital, advice on how to make the most at conferences, and Amber shares a message to women on International Women's Day. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Amber Mac: Website - http://ambermac.com LinkedIn - http://linkedin.com/in/ambermac Instagram - http://instagram.com/ambermac Twitter - http://twitter.com/ambermac Facebook - http://facebook.com/ambermac Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands. MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Shaheed and David begin their conversation. The two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in both P.R. and social media marketing; the importance of providing consumer value in marketing; and testing new marketing technologies before implementation. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji YouTube - http://youtube.com/essdee86 Follow MEC: Website - http://mec.ca Twitter - http://twitter.com/mec Facebook - http://facebook.com/mec Instagram - http://instagram.com/mec YouTube - http://youtube.com/mecvideos Pinterest - http://pinterest.ca/mec Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs does a deep dive into P.R. tools for small business with Cision Canada's James Rubec. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Cision - which also owns P.R. Newswire and the Canadian Newswire - is one of the leading public relations tools in Canada and worldwide. On the show, Darian poses a series of questions aimed at weighing out of the pros and cons of using software such as Cision, and asks James how the tool would benefit a small-to-medium sized public relations agency. The two also discuss the effectiveness of news releases in today's media climate, social media as an emergent public relations tool, the importance of measuring brand perception, and what it's like to see a beaver in the wild! Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Cision Canada: Website - http://cision.ca LinkedIn - http://linkedin.com/company/cision Instagram - http://instagram.com/cisionglobal Twitter - http://twitter.com/Cision_Canada Facebook - http://facebook.com/CisionCA Follow James: LinkedIn - http://linkedin.com/in/jamesrubec Twitter - http://twitter.com/JamesRRubec Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Shaheed Devji talks to Adam Mills, Co-Founder and Sales and Marketing Director of B.C. based craft brewery Four Winds Brewing. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Visit http://cimc.marketing for more. Since its inception in June 2013, Four Winds has become a staple in the British Columbia craft brewery scene. Headed by the Mills family,the brewery situated just off the banks of the Fraser River was named Canadian Brewing Awards Brewery of the Year in 2015, and won Beer of the Year in 2016. In this conversation focused on small business marketing (and beer), Mills talks about the importance "story" in marketing today, the impact of influencers and experts of product and brand popularity, marketing in an evolving social media landscape, and finding time for marketing as a startup. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/shaheeddevjimedia Instagram - http://instagram.com/shaheeddevji Twitter - http://twitter.com/shaheeddevji YouTube - http://youtube.com/essdee86 Follow Four Winds Brewing: Website - http://fourwindsbrewing.ca Twitter - http://twitter.com/FourWindsBrewCo Facebook - http://facebook.com/FourWindsBrewingCo Instagram - http://instagram.com/fourwindsbrewco Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs talks to Victoria Hui, a content creator who runs a successful Instagram account and the blog "The Lust Listt." With more than 83,000 followers on Instagram and an established lifestyle and fashion blog at thelustlistt.com, Victoria is "creatively exploring life beyond the expected." She is one of the many creators who have turned their passions into a full-time job creating content. On the show, Darian and Victoria discuss the following: - The state of influencer marketing - How to organically integrate brands into content - Why story should be the focus when creating and sharing content - How to negotiate contracts and what to charge for content - Transparency and disclosure in influencer marketing - Why influencers need to work together This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Victoria/The Lust Listt: Instagram - instagram.com/thelustlistt Website - thelustlistt.com LinkedIn - linkedin.com/in/huivictoria Twitter - twitter.com/thelustlistt Facebook - facebook.com/thelustlistt Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy