Marketing News Canada

On this episode of Marketing Jam, 20 year-old entrepreneur and venture capitalist Swish Goswami talks to host Shaheed Devji about how to build a successful business, storytelling, and LinkedIn as an emerging platform for content. Swish started his first business when he was 7 years-old and since has been a serial entrepreneur. After successfully building Technotronics Inc, a wearables startup, Swish is now the co-founder of Dunk Media, a sports media conglomerate heavily focused on social by establishing and growing a media network of over 10M followers hyper-focused on basketball. Swish has notably won Plan Canada’s Top 20 under 20, the United Nation’s Outstanding Youth Leadership award and Startup Canada’s Young Entrepreneur of the Year. Swish has been recognized as “one of the world’s most accomplished teenagers” by Future Sharks, “one of ten Gen Z experts to follow” by Forbes and the “Face and Future of Canadian Entrepreneurship” by UPS Canada. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Shaheed Devji: Website - shaheed.ca Facebook - facebook.com/shaheeddevjimedia Instagram - instagram.com/shaheeddevji Twitter - twitter.com/shaheeddevji YouTube - ​youtube.com/essdee86 Follow "Swish" Manu Goswami: Website - manugoswami.com Twitter - twitter.com/goswish LinkedIn - linkedin.com/in/manu-goswami-54310ab8 Facebook - facebook.com/swisherlisher Instagram - instagram.com/goswish Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs chats with Fatima Zaidi of 88 Agency, one of Canada's leading tech marketing agencies. Fatima was been named to Marketing Magazine's Top 30 under 30 marketers and brand developers in 2016, and is a commentator for Global News. She is also an avid traveler and believes people create their own opportunities in life by saying "yes" and being resilient. During their conversation Darian and Fatima chat about what makes 88 unique, including their use of disruptive public relations techniques, and explore marketing trends with respect to the technology sphere. Fatima also shares her advice on how to be a successful marketer and business person. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Fatima/88 Agency: Twitter (Fatima) - twitter.com/zaidiafatima LinkedIn (Fatima) - linkedin.com/in/fatima-zaidi-6a6b844b/ Website (88) - eightyeightagency.com Facebook (88) - facebook.com/eightyeightagency/ Instagram (88) - instagram.com/eightyeightagency/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs chats with Derryn Shrosbree, Founder of Juniper Life Insurance. Juniper is a relatively new player to Canadian life insurance and is truly trying to disrupt the industry with an innovative business approach, and public relations model. Darian and Derryn talk about trends in business and marketing which shaped the Juniper model, the cost of search terms associated with life insurance, the focus on customer journey, and Derryn's heartfelt reason for starting the company. Derryn also lists his favourite smartphone apps, magazines, and podcasts related to business and marketing. This interview is part of a series of interviews recorded at the DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Find Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Find Darian Kovacs: Website - https://jellymarketing.com/darian/ Facebook - https://www.facebook.com/dariankovacspage/ Instagram - https://www.instagram.com/dariankovacs/?hl=en Twitter - https://twitter.com/dariankovacs Follow Juniper Life Insurance: Website - https://juniperlifeinsurance.com/ Twitter - https://twitter.com/Juniper_LI Facebook - https://www.facebook.com/JuniperLifeInsurance/ Instagram - https://www.instagram.com/Juniper_LI/ LinkedIn - https://www.linkedin.com/company/11435334 Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode of Marketing Jam, Darian Kovacs chats with Mike Gettis, CEO and Co-Founder of Endy, a Canadian mattress company making waves in the industry. Darian and Mike talk about where retail fits into marketing today, the important of not fearing to fail, how much attention to pay to attribution of sales, the importance of talking to customers, and Mike's Dragon's Den experience. Mike also lists his favourite smartphone apps, magazines, and podcasts. This interview is part of a series of interviews recorded at the DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Find Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Find Darian Kovacs: Website - https://jellymarketing.com/darian/ Facebook - https://www.facebook.com/dariankovacspage/ Instagram - https://www.instagram.com/dariankovacs/?hl=en Twitter - https://twitter.com/dariankovacs More about Mike and Endy: Website - http://endy.com Twitter - https://twitter.com/EndySleep Facebook - https://www.facebook.com/endy Instagram - https://www.instagram.com/endy Pinterest - https://www.pinterest.com/sleepwithendy/ Snapchat - https://ca.endy.com/pages/endy-snapchat-3d-world-lens LinkedIn - https://www.linkedin.com/in/mike-gettis-20517216/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode, Darian is joined by Pamela Saunders, a seasoned public relations professional, who is now PR and Social Media Manager at Microsoft Vancouver. Topics discussed by Darian: - Tod Maffin and his live weekly marketing news show on Facebook - Instagram releases GIFs in Instagram Stories - The importance of having an ad strategy on Facebook, and using the - Facebook Blueprint Certification Topics of the feature conversation include: ​- What does P.R. look like today - How to pitch reporters and keep relationships fresh - How important is advertorial ​- How to be success on social media - About Microsoft Vancouver's "Maker Space" - Best advice for Communication and Marketing professionals Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Farhan Mohamed, Editor-in-Chief and Partner of one of Canada's newest and fastest growing news, current affairs, and lifestyle publications, Daily Hive. Topics discussed by Darian: - Georgetown "actual reality" promotion - Instagram introduces ability to follow hashtags - Burger King uses O.K. Google in ad Topics of the feature conversation include: - How Daily Hive went from a blog run by three guys in the basement of a home, to one of Canada's biggest media players - What makes a good P.R. pitch and how to pitch Farhan and Daily Hive - Effective use of advertising and advertorial in today's media - The importance of community-focused work - How to be successful when starting an online venture For show notes and previous episodes visit: http://marketingjam.ca Find Jelly Marketing on: Twitter - http://twitter.com/jellymarketing Facebook - http:/facebook.com/jellymarketing Instagram - http:/instagram.com/jellymarketing Website - http://jellymarketing.com More about Farhan and Daily Hive: Website - http://dailyhive.com Twitter - http://twitter.com/farhanmohamed Facebook - http://facebook.com/VCBuzz Instagram - http://instagram.com/dailyhivelife Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Jared Harman, Marketing Director of the Joseph Richard Group, one of British Columbia's fastest growing hospitality chains. Topics of the feature conversation include: - Getting involved outside the classroom while in school - How to be successful marketing in competitive industry like sports and hospitality - The challenges of managing a parent brand with a variety of properties - The impact and fine line of marketing with social commentary (Corporate Social Responsibility) - The importance of empowering the people on the ground for marketing purposes More about Joseph Richard Group: Website - http://jrg.com Twitter - http://twitter.com/wearejrg Facebook - http://facebook.com/wearejrg Instagram - http://instagram.com/wearejrg Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Eric Termuende Eric is on a mission to change the way we talk about work and get fulfillment from it. A bestselling author, speaker, and entrepreneur, Eric is co-founder of Now Innovations. In this episode we talk about... - How important our ability to work with people and our social skills are - Creating a work experience where people can be the best they can be - Rover Parking - Turo - Rent your own vehicle - The future of work and life - Overcoming the negative connotations of work Get in touch with Eric... erictermuende.com Thank you to our sponsor Canada Post For more see http://www.jellymarketingpodcast.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts. As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing. In this Interview we discuss... - How Antoine got into business and marketing - Antoine's sales experience and what it was like. How sales helped him be a better marketer. - How Antoine learned marketing on the job. "You're never done learning" - The importance of working on your business and not necessarily in your business all of the time. - What is Cyberimpact? - CASL - Canada's anti-spam legislation and how CyberImpact can help Effective Email Marketing... - When it comes to sending email to your customers and potential customers keep a good balance between education and promotion - You need both types of content - educational and promotional - to be successful - A good idea is to combine your fun educational content with your call to action - The craft beer example of education and a call to action Thank you to our sponsor Canada Post Read more at jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Penny Wilson Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. In this episode we discuss... - How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite - Recent innovations and additions to the HootSuite platform - Letting the data be how are you go to market with new products - Trying to go to market with the problems to solve for customers versus the products they provide - What is HootSuite according to Penny? - The importance of mapping out a customer's journey and how you can enhance the customers journey with you - The benefits of using a tool like HootSuite - What's next for Hootsuite? - HootSuite's various marketing strategies SCALE - S is for social, C is for being a customer centered, A is for being authentic, L is for listening and learning, E is for engaging The Five Questions Highlights... - Penny likes to spread peanut butter and fig jam on her toast, but not at the same time. - Recent favorite book is called "Winning with Data" by Tomasz Tunguz - Supports The Minerva Foundation that supports young women in science, and the The Ride to Conquer Cancer See jellymarketing.com/blog for more! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Jody King - Jody is the latest addition to Jelly’s social media team! She loves bringing brands and clients together. As a Social Media Coordinator, she gets to help build these dynamic relationships online. She’ll also be supporting Jelly's Digital Ads and PR teams. Interview Highlights: From Kindergarten teacher to marketing - Jody's somewhat unusual path to marketing. The skills gap and missing pieces that Jody had to learn to make the switch to marketing. Hubspot Marketing Inbound Marketing Certification Jody's role at Jelly Digital Marketing How consistency makes a huge difference to your marketing. Consistently post. Have consistent look and feel... Stay curious - consider your campaigns to be like developing a scientific hypotheses Make sure you look at your social analytics - post when your users are online. Look at demographics and the geography. Use geography to build your audience. See more at jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode we speak with Vancouver entrepreneur Michael Menashy who has launched a Kickstarter campaign to raise funds for Community Grocer. Thank you to our sponsor Canada Post: https://www.canadapost.ca For more see http://jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers that joined us for part 2 of this podcast: Scott Benzie - Banff World Media Festival Fawn Mulcahy - RBC Pamela Saunders - Microsoft Jaclyn Cummings - Vega Paula Skaper - Kinetix Digital Nick Routley - Popcorn Miles Sellyn - Drive Digital Michelle Slater - Twitter Mike Reeves - AOL Karm Sumal - Daily Hive Lindsay Stewart - Buzzfeed Thanks to our sponsor Canada Post. See canadapost.ca Megan Tanner - Google Jon Malach - Native Ads Britney Muller - Moz Bilal Jaffery - Deloitte Digital John Ounpuu - Modern Craft Lindsay Slaby - Sunday Dinner Ealeen Wong - Proctor and Gamble Matthew Luhn - Pixar For Part 1 of the Change in the Making Conference -http://bit.ly/2oszzmM Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers that joined us for part 1 of this podcast: Ted Graham - GM Jennifer Campbell - Canada Post Nick Lopez - VISA Liz Couto - Shopify Michelle Tampoya - Interac Debra Henry - IBM Katelyn Crawford - The Rec Room – Cineplex Entertainment Ltd. Thanks to our sponsor Canada Post. See http://canadapost.ca Caroline Carter - CSuite Content Joe Martin - Adobe Don Burks - Lighthouse Labs Cameron Uganec - Hootsuite Avery Swartz - Camp Tech Lisa McCann - RED Academy Stefanie Grieser - Unbounce Luke Aulin - RTOWN Stéphane Bérubé - L'Oreal Canada Tune in next week for part two of this CIMC 2017 mash up podcast. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sunny Lenarduzzi Sunny is an Award Winning Social Media Strategist specializing in Video Marketing. Broadcaster turned YouTuber and speaker. She has had incredible success in the online marketing world including being involved in one of the biggest streaming advertising campaigns in history. In this episode... - How Sunny went from journalism to online marketing - How Sunny grew her YouTube channel to 60,000 subscribers and 4 million views - What Sunny's decision to become an entrepreneur was like - How Sunny got over 1 billion impressions for her Applebee's campaign - The biggest live streaming campaign in the history - How to grow a YouTube channel - If you want to grow an audience fast start with educational content - post how to content, tutorials, and reviews - The power of building a team and outsourcing things - How to create a Snapchat marketing campaign - tell a story with a beginning, middle and end For more see http://jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest: Dan R. Morris As an expert in the digital media industry, Dan actively study the trends, advances and everything new in tech, social media and content marketing. He delivers that information weekly through the Amplify Podcast, recently ranked the 27th best podcast out there. Through live events, consulting, a forum and a membership platform, Dan helps bloggers and businesses understand the science of online success. Whether it is ad revenue, products, joint ventures, sponsored posts or something more interesting, Dan teaches bloggers how to create the environment for sales. In this episode we discuss... Dan's early days of corporate blogging. The path from corporate blogger to starting Blogging Concentrated Four reasons to start a company blog for your company: 1_ Blog articles act as a filter and help get the right kind of traffic to your website. 2_ Blogs position your company as the expert both by what you say and what others have to say about your company 3_ Blog articles have a lasting impact 4_ Blog articles can really help with search and creating traffic for your website Comments on blogs - what's the latest? Mobile is taking over. Think about how your website looks compared to mobile apps. For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest: Marlon Doll Marlon Doll is a Vancouver-based entertainment producer and digital marketer with 7 years experience on YouTube. He’s a YouTube Certified Consultant in Audience Development and Digital Rights. He currently works at the World’s largest multi-platform network BroadbandTV as the music content manager, consulting and managing some of the World’s largest music channels and their content. Marlon also works independently with brands to help them reach their customers through his video marketing company Vireo Video, with a focus on sustainable food and health brands. Marlon produces and hosts a cooking show called ‘Bachelor on a Budget’ that teaches people how to create cheap, healthy, and tasty meals. Just over a year in, he’s built the channel to over 70 videos, 8000 Subscribers, and 500,000 views through organic growth, been featured on the Oprah Winfrey Network, on the Dr. Oz Show, and produced the series on a minimal budget. In this episode we discuss... Marlon's career path Marlins are all at broadband TV and a description of what they do BroadbandTV's two main services - 1_ Monetizing user generated content for brands, 2_ Helping individual creators grow their audience How the idea for the Bachelor on a Budget YouTube channel developed How Marlon ended up in the food genre The growth of Bachelor on a Budget Tips for improving your video's reach - Make sure you optimize your video with relevant keywords and tags, It's all about audience retention and watch time, Optimize your title and description, Share the video on credible sources like Facebook and other social platforms and Reddit, Also use paid ads, Provide value and then get people into a funnel Marlon's answers to our lightning round questions including what he likes to spread on his toast For links and other information about this podcast see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Shawn Johnston Shawn is the Founder and Principal at Forge and Smith. He is an 18 year survivor of the design industry a father of two, a wannabe ninja and a burgeoning guitar god. He has always focused on creating simple and easy-to-use interfaces grounded in sound structure and focused strategy. He loves working with people who feel the same way about the importance of details and share my conviction for follow through and integrity. In this interview we discuss... - The development of the Forge and Smith brand and how Shawn might be the original hipster - Shawn's career path to business ownership - How Shawn married his love of design and building into website development - What it means to be a 20 year survivor of the web development industry - Enjoying the sales process and staying involved in the design process at the same time - The improving web development world - The importance of paying attention to your users and how they interact with your content - 2 things that Shawn considers to be good web design - The petri dish - the Forge in Smith website Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team. In this episode... - Unbounce and what they do - Expansion and beyond landing pages coming soon to Unbounce - Behind the scenes and creating content for Unbounce - Educating your audience and making a market for the tool that you are building - The evolution and importance of landing pages - Quoting Dan's former boss "Content without strategy is just stuff" - Creating content at every level of your marketing that converts - Tip: give people an opportunity within your content to click and learn more. - Newsjacking - The importance and power of slowing things down For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicolle Hodges Nicolle is a multi-talented writer and television host who brings her media-savvy eye to the team at Jelly. She is unwavering in her mission to connect people and brands through effective storytelling and social media. In her spare time, Nicolle is attempting to become a Scrabble champion and read the equivalent of her height in books (again). She releases any leftover energy through kickboxing. During this episode we discuss... Nicole's career path to Jelly Marketing including a stint at Entertainment Tonight Canada Being mentored by George Stroumboulopoulos Taking journalism at BC IT The experience working at jelly marketing The keys to creating a well thought out story Inspiration and humour Link to Time Machine discovered in Surrey trampoline park A few things to think about it when you put a press release together Starting an art camp for Syrian refugee children in Greece For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster. In this episode we discuss... - Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio - How Tod first became interested in marketing - The early days of his own company engageQ - an accidental start? - engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI - The importance of having a clearly defined marketing goal - Quoting Tod - "The community of agencies should rise to support the community of agencies" - engageQ success stories - Retargeting - "be smarter" For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kemp Edmonds Kemp is the Director of Marketing at Freshgrade. Kemp's career path has taken him through BCIT and Hootsuite. FreshGrade is a globally available platform of easy-to-use free apps for teachers, parents, and students to document and communicate student learning. Learn more at FreshGrade.com. FreshGrade is also an awesome team of passionate people building the learning collaboration system that is part of an evolution in education and it was founded to make learning visible in 2012 in Kelowna, BC, Canada. In this episode... Kemp's early marketing experience at the BCIT - or... teaching Twitter to PhD's Making viral YouTube videos and Pirate Bay posts How Kemp ended up working with HootSuite "Hootsuite Employee Value Proposition: At HOOTSUITE, we’re revolutionizing communications via social and transforming messages into meaningful relationships. OUR TEAM is comprised of passionate, egoless peeps having fun building something bigger than themselves. Each day, YOU will bring our core values to life through your actions and collaboration with our team, customers, and our community. See: https://blog.hootsuite.com/hootsuitelife-employer-... What it's like to start out in digital marketing today Snapchat and choosing social media platforms that work for your audience Freshgrade - Trying to build Facebook for education The importance of building community Kemp's marketing strategy for growing Freshgrade Kemp shares a marketing flop See more at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dylan Staniul - Partner / Design, Burnkit Over the span of nearly 20 years in the business, Dylan has worked with an incredible variety of clients and industries, and has seen first-hand the evolution of the industry through the perpetual push-pull between print and digital, traditional and new media, online and offline. But he’s never lost sight of what’s most important—tell a story well and you will capture attention and create lasting impressions on people. Nearly kicked out of design school for his wild ideas, a common theme in his development as a designer is to break the rules in order to learn them. In this episode we discuss... How did Dylan get involved in graphic design and branding How walking into a design school changed Dylan's career path Dylan's path to being a partner / creative at Burnkit The importance of having a physical workspace that works for you and represents how you feel Advice from Dylan on staying creative Burnkit is creating an app – stay tuned for that! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast Guest Leah Gregg - Leah is the Director of Amplification at Rethink. She’s helped earn billions of impressions in the press and on social for Rethink’s most viral campaigns like the Uber Safe Breathalyzer, Molson Canadian Beer Fridge, Luge for the CIDI, honest election signs for the No Ford Nation, and the Science of Sexuality for Science World. Her strategy for social campaigns has been recognized as best-in-class by the Facebook Studio Awards, Mashable’s Mashies and featured in case studies by Twitter. In this episode we discuss... How Leah first became interested in marketing Leah's path to working at Rethink What does rethink do and what does Leah do as the director of amplification? Rethink's award winning project: Molson Canadian Passport Fridge For more see http://www.jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast guest - Miles Sellyn is part-owner and Managing Partner of Drive Digital, an award-winning boutique web design and development agency with headquarters in Vancouver, BC and additional offices in Toronto and NYC. Drive Digital provides custom design and development to clients in Canada, the US and internationally. Founded in 2013, Drive is partially owned by our sister-agency, 6S Marketing, a certified Google Partner and one of North America's leading digital marketing agencies. In this episode we discuss... Literature storytelling communications and marketing Miles's career path to drive digital managing night clubs The importance of being a good listener Tips for good digital design The joy of helping out Canuck Place See jellymaketing.com/blog/podcast for more! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV. Stay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast. Episode topics... - Sucheta's career path to Jelly Marketing - The changing TV industry and how it affected Sucheta's career path - Working with online influencers - How to know if you should stick with traditional PR or start working with influencers (or both) - The importance of discovering the stories behind your product and communicating those in your marketing - Why to give your PR efforts time to grow Read more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our topic for today is: how to engage your customers on social media Our guest Rashel Hariri is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving successful business results. When she’s not busy pushing boundaries in the social media space, she is checking countries off of her ‘Travel Bucket List’ and exploring various cuisines. Stay tuned to the end of the interview where we find out what Rashel likes to spread on her toast. Episode #13 I’ll have a Quarter Pounder with cheese please! For more see JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lara Dewar is the Chief Marketing and Development Officer for World Vision Canada In this episode we discuss... What are the differences between working in the for-profit world and the nonprofit The incredible sign that lead Laura to work in the nonprofit world. The difference that World Vision is making around the world Stay tuned to the end of the interview where we find out what Lara likes to spread on her toast. Episode #12 Mommy - you have to help those people. For show notes see http://jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steve Dotto has been called Canada’s most respected geek. He hosted a TV show called Dotto Tech that provided people with advice on how to use technology. Once the show ended, Steve started to help people learn to use productivity tools like Evernote. For the past two years he has been on a quest to get over 100k subscribers on his Dotto Tech video blog. In this episode we discuss... - Steve's quest for 100k YouTube subscribers - What he is learning about how to succeed at online marketing - The changes and differences of video on the different Social Media platforms See jellymarketing.com/blog/podcast for more show notes and links Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Vicki McLeod is a consultant, personal and business coach, trainer and writer. In the past two years she has trained and mentored more than 130 businesses province-wide in marketing, branding and how to consciously use digital and social media strategies. Main Street Communications Ltd., Vicki's company that is owned by her and her husband Ian, is a strategic planning and communications firm based in Greater Vancouver, Canada. In 2013 Main Street was shortlisted by Small Business BC as one of the Top 5 Online Marketers in the province and founder Vicki McLeod was an RBC Women of Influence nominee as a Canadian Woman Entrepreneur of the Year for 2014 & 2015. She was honored as 2014 Business Leader of the Year in Main Street’s home community of Maple Ridge B.C., Canada. In this episode we discuss... Why great writing is a key to success in the marketing world How being aligned with who you really are helps with your marketing sales And what it means to # UNTREND Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Kate Wilkinson is from Marketing which can be found online at marketingmag.ca. She is an editor and oversees Marketing’s events. Her job is to find good stories to tell at their conferences and oversee Marketing's awards shows. Marketing is Canada's definitive source for news, analysis and insights into the business of marketing. In this episode we discuss… - Kate's career journey and how she ended up at Marketing - What Kate does at Marketing - No Best in Show - What's next for Kate and Marketing - Kate's view on authenticity and branding - What it's been like for Marketing to go digital For more see our show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Amaan Fazal is a project manager at Jelly Marketing. Amaan believes social media is about being human, being real, and being responsible. His passion lies in connecting people and building authentic relationships both online and offline. Amaan loves to integrate his experience in customer service and social media management with our clients' digital marketing strategies. Fueled by coffee and lifelong learning, Amaan can often be found enjoying new things (like affogato!) or geeking out with gadgets. See show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Matthew Luhn is an accomplished storyteller, instructor, story consultant, and keynote speaker with over 20 years' experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEO’s, Directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films and TV shows currently in development. For complete show notes go to JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John is the CEO of Native Ads Inc. as well as a Software & Advertising Technology Entrepreneur, a Hip Hop DJ, a Kickboxer, and a proud Dad. In this episode we discuss... Why effective online marketing tactics are hard to find. The hard lessons Jon learned starting Native Ads Inc. How Native ads works Why diversification and authenticity of your ad copy is king And...How to write an effective ad See more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Guest: Peter Reek from Smart, Savvy + Associates Our guest Peter Reek is the Owner of Smart, Savvy + Associates. Smart, Savvy + Associates finds senior-level marketing, sales, communications, and creative professionals with proven track records for companies who need them. Peter started Smart, Savvy + Associates ten years ago. He is a Marketing Recruitment Specialist who has been helping companies hire and build for success for over 20 years. Peter has served clients in a variety of industries, lead sizable teams and launched divisions in Canada, US, Europe and Australia. Our topic for today is how to hire (and be) a marketing superstar. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Katie Schaeffers is the VP, Strategy + Creative at BRANDLIVE Group Katie is an entrepreneur-at-heart, translator, producer, creator, ninja. Katie has that unique mix of right-brain creative vision and left-brain tactical know-how. A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced political environments to high-end galas to outdoor music festivals. In this episode we discuss... - How Katie got into events - Katie's Career path - from politics to BRANDLIVE - The importance of team - BRANDLIVE core principles - collaboration and leadership. - What does BRANDLIVE do? - What Katie does to stay creative and inspired See show notes on the Jelly Marketing website Blog > Podcast Thanks for listening! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ayla Collins from Yelp Our guest Ayla Collins is the Community Manager of Yelp Vancouver. She is at the helm of a vibrant, buzzing community of locals who eat, drink, shop, and play their way through the city! Ayla works to create relationships between great local businesses and enthusiastic Vancouverites with a passion for all things YVR. She is helping to break down the misconception that Vancouver is No Fun City! Stay tuned to the end of the interview where we find out what Ayla likes to spread on her toast. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oli Gardner from Unbounce: Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles. At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother. In this episode we discuss: Where Oli’s interest in business and optimization came from Born in a bar - What were the early days of Unbounce like? What would Oli do differently if he started Unbounce again? What is Unbounce? The benefits of using Unbounce The different uses of a landing page For Unbounce, why a landing page is more powerful than a resume How to create a landing page that gets results Why you should ask for a business email address in your forms How to do A/B testing better. Hint: do it longer How do you optimize a low traffic site? How marketing agencies use Unbounce as the core of their business offering Oli's worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience What can be above the fold and what can be below the fold on your landing page Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Deanna Nicola is the Marketing Manager for Papa Murphy's Take N' Bake Pizza - Canada. She's doing a great job of expanding the company and helping her local franchisee's increase sales through her marketing efforts. In this episode we discuss: - Pizza! - The marketing challenges of a Canadian company working with a US company and how to overcome it - What our guest has done to improve the company's marketing in the first six months of being on the job - How to work with and support local stores through digital marketing - Running a successful launch and loyalty program - Our guests biggest marketing flop For more, see jellymarketing.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Gabe is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government. His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel. Gabe is a University of Toronto graduate and recently achieved certification in Strategic Social Media Management from the Social Media Marketing University. Currently a Senior Communications Manager, Social Media with TELUS, Gabe leads strategic social media initiatives, including TELUS Days of Giving, WE Day and platforms, such as the TELUS Blog. He is currently also a Continuing Education Instructor for Humber College's Social Media certificate program. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Canadian Internet Marketing Conference in 2016. Some of the the biggest names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's the incredible list of speakers on this mash-up: Scott Johnson - Western Region Manager at Warner Music Canada Angela Saclamacis - Disney Christina Clifford - WestJet Tyler Douglas - Vision Critical Janelle Saccucci - Blenz Coffee Ayla Collins - Yelp Rashel Hariri - McDonald's Sarah Kirby-Yung - Coast Hotels Shannon Kelley - Yahoo! Katie Schaeffers - brand.LIVE Jeremy Whittingstall - Loomo Marketing Corey Vidal - ApprenticeA Productions and Buffer Festival Nadia Gillies - Brix Media Co. Rosara Joseph - VentureWeb Emily Fonda - The Socialble Society Jennifer Powell - Principal of BlissDom Canada, Hart & Galla, and Three Sixty Access Kristin Auger - Salesforce Fab Dolan - Google Greg Plata - Westjet Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Canadian Internet Marketing Conference in 2016. Some of the the biggest names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers: Melissa Mewdell - Marketing Manager at O2E Brands Sarah Clark - Project Manager at Jelly Digital Marketing & PR Nathan T. Baker - Content Marketing Specialist at Raven Rebecca Maynes - Manager, Content Marketing and Research at Mediative Drew Cashmore - Head of Walmart Media Group at Walmart Canada Mikey Scott - Global Marketing Director at Herschel Supply Co. Pilar Catala - Director of Omni-Channel Digital Experience at Indochino Kellie Sawkins - Director of Digital at Saje Natural Wellness Jennifer Knox - PR + Communications Manager at Etsy Canada Tyler Gauthier - Build Direct Christina Crook - Author of The Joy of Missing Out Vicki McLeod - President at Main Street Communications Ltd. Kevin Li - Chinese Content Marketing Specialist and Project Manager at Richway New Media Technology Inc. Jon Malach - CEO at Native Ads Gabe Mederos - Senior Social Media Manager at Telus Justin Young - Creative Director and Co-Founder at Village&Co. Jacqueline Loch - VP Content Solutions, St Joseph's Media Erin Jacobson - Vice President, Digital Public Affairs at Edelman Canada Katie Jeanes - Lead Instructor, Digital Marketing at RED Academy Andrea Stairs - Managing Director at eBay Canada Jennifer Campbell - General Manager, Commercial Marketing at Canada Post Corp. Miriam Thomas - Director of UX at Domain7 Tracey Falk - Director, Visual Design at Domain7 All the best! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy