Marketing Growth Podcast

Listen to Shane Barker and Glenn Gaudet talk about employee advocacy. Discover how you can make your employees a powerhouse for your digital marketing efforts. Glenn is a specialist in employee advocacy technology and social media marketing. He is also an author and hosts a weekly podcast called, “AMP Up Your Digital Marketing.” Listen as he talks all about employee advocacy on my podcast: https://shanebarker.com/podcast/glenn-gaudet/ You can also check out some of the best employee advocacy tools to increase your brand value and reach: https://shanebarker.com/blog/employee-advocacy-tools/

Listen to Shane Barker and Shay Rowbottom talk about finding fulfillment at work and how to reach your potential. In the podcast, Shay also touches upon healing from childhood wounds and the journey to self-awareness. Listen to Shay’s take on personal growth here: https://shanebarker.com/podcast/shay-rowbottom/ Want to become a more inspirational leader? Check out my post on effective leadership: https://shanebarker.com/blog/inspirational-leader/  

Listen to Shane Barker and Dean DeLisle as they talk about entrepreneurship, social selling, and the importance of building social communities. In this episode, Dean talks about his professional journey and the lessons that he has learned along the way. Listen to their conversation now: https://shanebarker.com/podcast/dean-delisle/   Looking for ways to retain your customers? Check out this article: https://shanebarker.com/blog/increase-customer-retention/

Listen to Shane Barker and Justin Christianson as the latest CRO trends to watch out for in 2020. In this podcast episode, Justin also talks about his professional journey and how he founded Conversion Fanatics. Listen to their conversation now: https://shanebarker.com/podcast/justin-christianson/     Looking for the best CRO tools to grow your business? Check them out here: https://shanebarker.com/blog/cro-tools/

Listen to Shane Barker and Benjamin Shapiro as they discuss podcasting and how brands can leverage it to grow their business. In this podcast episode, Benjamin shares tips for marketing a podcast and turning it into a revenue stream. Listen to their conversation now: https://shanebarker.com/podcast/benjamin-shapiro/   Looking to start your own podcast? Check out the best platforms for hosting and submitting your podcast: https://shanebarker.com/blog/hosting-and-submitting-podcast-sites/

Listen to Shane Barker and Cat Howell as they talk about online courses, FB ads, marketing, and sales. Discover what it takes to launch a successful online course. In this podcast episode, they also discuss their failed businesses in the past. Listen to their conversation now: https://shanebarker.com/podcast/cat-howell/     Looking to build your own online course? Check out the best platforms to sell your course here: https://shanebarker.com/blog/online-course-platforms/  

Listen to Shane Barker and Melanie Deziel talk about content ideas and storytelling. Melanie Deziel is the founder of StoryFuel and the world’s leading expert on branded content. Learn how to come up with unique content ideas and create stellar content.  Listen to Melanie talk about it all here: https://shanebarker.com/podcast/melanie-deziel/ Also, find out how I’ve optimized my content to grow my business: https://shanebarker.com/blog/optimize-content-better-conversions/

Connect with Shane Barker and Jeff Baker in an interesting interchange about SEO, marketing, lead generation strategies, emerging digital marketing trends, and more. Learn how SEO is the key to success in digital marketing.Listen to Jeff as he gives his views on SEO strategies to increase business in the podcast episode here: https://shanebarker.com/podcast/jeff-baker/Also, find out how you can create an SEO campaign from scratch and grow your brand: https://shanebarker.com/blog/seo-campaign/

Listen as Ryan Robinson and I discuss how blogging can earn you $50,000 per month. Ryan is a blogger, entrepreneur, coach, keynote speaker, author, and content marketing strategist. Learn all the secrets to ranking higher in search results by listening to tips from Ryan at https://shanebarker.com/podcast/ryan-robinson/ Here’s how I used content marketing to my advantage to grow my blog as well: https://shanebarker.com/blog/content-marketing-case-study/

Join Shane Barker and Brennan White in a conversation on how AI can transform the marketing landscape. He touches upon the need for data-driven marketing and discusses how automation can aid creative processes.Listen to him as he tells us how his company, Cortex, is helping companies explore AI: https://shanebarker.com/podcast/brennan-white/To discover the latest social media marketing tools for your business, check out my article: https://shanebarker.com/blog/social-media-marketing-tools/

In this podcast episode, Ryan Hanley tells Shane Barker about his professional journey. He looks back upon his career and tells us how he found his path in life after meandering in different directions.Listen to him as he shares his wisdom on marketing, entrepreneurship, and more in this podcast episode: https://shanebarker.com/podcast/ryan-hanley/Want to take your marketing strategy to the next level? Check out the best blogs for marketers now: https://shanebarker.com/blog/social-media-blogs/

Join Shane Barker and Gini Dietrich in a conversation on the various aspects of content marketing. Learn how content marketing can benefit your business and how you can make the most out of it.  Listen to her as she gives you an insider’s view into the content marketing industry in this podcast episode: https://shanebarker.com/podcast/gini-dietrich/ Over the years, I’ve used content marketing to grow my business and boost my online presence. Check out how I leveraged it: https://shanebarker.com/blog/content-marketing-case-study/  You Will LearnThe benefits of content marketingHow content marketing has evolvedImportant tools for content marketingHow Arment Dietrich works on its content strategy Guest Bio Gini Dietrich is the founder and CEO of Arment Dietrich, a marketing communications firm based in Chicago.  She is passionate about writing and is a lead blogger at her PR and marketing blog, Spin Sucks. It is recognised as one of the top blogs by AdAge Power and Social Media Examiner. Her books, Marketing In The Round and Spin Sucks talk about content marketing from an insider’s perspective. She is also the co-host of Inside PR, a weekly podcast about communications and social media. Website: https://spinsucks.com/  Resources CoSchedulePinterestCalendar

Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Understand the importance of being transparent with your audience by listening to the podcast episode here: https://shanebarker.com/podcast/marcus-sheridan/ I’ve used content marketing to my advantage in the past too. Here’s how you can implement it as well: https://shanebarker.com/blog/content-marketing-case-study/ Key Takeaways [1:00] Marcus Talks About His Businesses [6:58] Marcus Discusses His Experiences With Brands [11:38] The Section That Every Website Doesn’t Have [18:18] Marcus Talks About His Marketing Strategy [23:11] How to Implement the Strategy [34:28] Marcus Explains How He Understands Customers [38:25] Marcus on the Art of Communication [47:18] Books to Understand it Better Guest Bio Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate live audiences with his simple, yet powerful transformational business approach. You Will Learn The Importance of Communication How to Understand Your Customers The Importance of Transparency With Customers Resources They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer How to Win Friends and Influence People Brands must understand what consumers are looking for before making a purchase. You must do everything you can to share this information with them to help them make a more informed decision.  It’s essential for you to also let them know if your product or service is right for them. In a nutshell, the content that you create should improve the transparency of your business.  What are the other important forms of content for businesses? Let me know in the comments. 

Sales and marketing are crucial for all businesses. Without them, it can be difficult to sustain your business. To help you understand their importance, I have with me, Pam Didner.  Listen as she discusses how you can align sales and marketing better here: https://shanebarker.com/podcast/pam-didner/  You need to design the customer journey perfectly to ensure that your prospects move smoothly towards the conversion stage. Here’s how: https://shanebarker.com/blog/customer-journey/ You Will Learn About Pam’s Journey The Importance of Templates Best Practices of Sales & Marketing Aligning Sales & Marketing Guest Bio Pam Didner is a B2B tech marketing consultant, author, and speaker. She is a passionate B2B marketer with more than 20 years of experience in sales enablement and product, partner, and content marketing for clients such as Cisco, Intel, 3M, and Microsoft. With a diversified background in finance, accounting, product support, and global marketing strategy, Pam Didner has a comprehensive understanding of how marketing impacts a company as a whole. Resources Engagio Salesforce Nimble Pipedrive --- Sales and marketing may not be the same, but you should consider integrating them to offer a unified brand experience to your customers. Both teams can support each other and help strengthen your entire funnel to increase your revenue.  You must organize regular meetings between the teams and help them work together. It’s also necessary to build the reputation of your salespersons to improve your conversion rates. Create quality content that they can use and also track all the joint KPIs to understand where you stand.  What are the other ways through which you can align sales and marketing? Let me know in the comments.

Sandra Clayton tells Shane Barker how she overcame challenges to build a $6 million business in just 2 years. She founded Conversion Minded to help entrepreneurs grow their businesses. In her career, spanning more than 20 years, Sandra has been a writer, designer, entrepreneur, and marketer. Listen to her tips in her podcast episode here: https://shanebarker.com/podcast/sandra-clayton/ If you are interested in learning the best content marketing strategies, you should check my case study: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn Why commitment and self-sufficiency are important What it takes to build a $6 million business in 2 years The challenges of running a business Why delegation is important for all entrepreneurs Useful tools for running an online business Advice for aspiring entrepreneurs  Key Takeaways: [4:33] Sandra’s Family and Childhood [10:28] Sandra Talks About Committing to Your Goals [15:42] Sandra’s Parents [21:13] How Sandra Started Conversion Minded [27:00] Building a Business Marketing Strategy [28:27] How Sandra Built a $6 Million Business [31:11] Business Challenges [36:43] Sandra’s Businesses [38:25] The Importance of Delegation [39:38] Sandra’s Favorite Tools [42:20] Advice for Entrepreneurs [47:47] Sandra’s New Project [51:37] Random Fact About Sandra Guest Bio Sandra Clayton is the Founder of Conversion Minded, a company that helps entrepreneurs grow their online businesses. In her career of over 20 years in marketing and business development, she has been a writer, designer, marketer, and an entrepreneur herself. Sandra is a hustler — she built a $6 million business in just 2 years! When she is not working, she loves to go for a good run or to hit the gym to focus on her health goals. Website: https://conversionminded.com/ Resources Google Docs Loom ScreenFlow EasyWebinar    

Listen to Shane Barker and Rand Fishkin talk all about SEO. Discover the secrets to ranking #1 on Google’s SERPs. Learn it all from the SEO Mozart and implement these ideas to improve the ranking of your website.   In a time when everyone heads to search engines like Google to look for things they want, it can be challenging to grow your business without SEO.  Rand Fishkin is one of the most prominent figures when it comes to SEO, and he co-founded Moz and Inbound.org. He’s also recently co-founded SparkToro and authored three books.  Listen as he talks all about it on my podcast: https://shanebarker.com/podcast/rand-fishkin/   I’ve used SEO to grow my website as well. It’s helped me increase my organic traffic by nearly 12 times in just 2 years. Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/seo-case-study/  You Will Learn Challenges of Ecommerce Stores Rand’s Journey into Digital Marketing SEO Secrets Resources Moz Whiteboard Fridays SparkToro Guest Bio Rand Fishkin is the founder of SparkToro. And previously, he co-founded Moz and Inbound.org. He’s also the author of, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” and has previously written two more books, “Art of SEO,” and “Inbound Marketing & SEO.” Additionally, he’s a frequent traveller, speaker, and presenter. --- To reach the coveted #1 spot on the Google SERPs, you must put consistent effort into building your SEO. Get your target audience right and find those who can influence it as well.  Develop your website to load smoothly and quickly on both desktops and smartphones. Make sure that it’s responsive too.  You should also optimize for voice searches. Document all of this in your SEO strategy to ensure that your team follows through with it.  What are the other ways you can reach the #1 position on Google? Let me know in the comments.

Larry Kim and Shane Barker discuss the emergence of Facebook Messenger as a platform for marketing. Larry Kim, who owns MobileMonkey, a Facebook Messenger marketing platform, explains various strategies that marketers can use to promote their businesses on Messenger. Listen to the podcast episode: https://shanebarker.com/podcasts/larry-kim/ Chatbots are a great way to engage with your audience on Facebook Messenger. Want to build your own Messenger chatbot? Check out my article to learn how: https://shanebarker.com/blog/facebook-messenger-chatbot/ You Will Learn How to use Facebook Messenger for marketing Why is Messenger marketing the next big thing? Which companies are leveraging Messenger marketing? How can chatbots help your business? What are unicorn companies? What does it take to start your own online business? Key Takeaways [00:56] Larry’s Family Background [03:55] Living in Cambridge [05:37] Transition from Engineering into Marketing [07:17] Selling WordStream for $150 million dollars [09:27] Idea for MobileMonkey [15:37] Being a CEO and Dreaming of a Unicorn Company [21:40] Why Facebook Messenger Marketing Is Hot [24:08] How MobileMonkey Works [26:47] Best Facebook Marketing Strategies [30:15] ROI of Messenger Marketing Guest Bio Larry Kim is the CEO of MobileMonkey, a Facebook Messenger Marketing Platform. He dreams of running a unicorn company someday. He is also the founder of WordStream, a SaaS company which he recently sold for a whopping $150 million dollars.  Larry is one of the most well-known influencers in the digital marketing space. Search Engine Land named him, “The Search Marketer of The Year” in 2015. He is passionate about entrepreneurship, digital marketing, and he loves to play video games. Website: www.mobilemonkey.com Resources MobileMonkey Google Analytics Facebook Analytics SEMrush Zoom Loom Facebook Messenger is extremely popular as a messaging app. If you know the tricks of the trade, you can also use it to grow your business. While it holds a goldmine of opportunities, very few businesses are using it to their advantage.  Now is the right time to dive into Facebook Messenger marketing to get an early adopter advantage. I hope the strategies mentioned above help you set up a solid Facebook Messenger marketing strategy. Do you have any questions regarding Facebook Messenger marketing? Please share them in the comments sections below.

Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel. To help you develop your content marketing strategy and funnel, I’ve got with me, Joe Lazauskas. He’s the Head of Marketing at Contently. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.” Listen as he talks about it on my podcast: https://shanebarker.com/podcasts/joe-lazauskas/ I’ve used content marketing to my advantage in the past and continue to use it to increase my website traffic. Following a content marketing strategy helped me grow my traffic manifold without a lot of investment as well. Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn Long term vs short term tactics for growing business Trends in marketing Guest Bio Joe Lazauskas serves as the Head of Marketing at Contently and helps the brand grow its business every day! In addition, he’s assisted numerous brands increase their reach through content marketing. He’s also a best-selling author with his book, “The Storytelling Edge: How to Transform Your Business.” Key Takeaways [3:03] Joe Talks About His Childhood [9:05] Joe’s College [15:01] Transition to Content Marketing [19:38] Joe Talks About His Book [29:21] Storytelling and Content Marketing [32:05] Pillars of Content Marketing [35:54] About Contently [38:13] Metrics to Measure Content Success [40:25] Joe’s Favorite Tools [42:35] Joe Talks About Dollar Shave Club [44:48] Joe’s Side Projects [46:23] Joe’s Work Nickname [49:04] Joe’s Favorite Travel Destination Resources The Storytelling Edge: How to Transform Your Business Contently It’s important that you understand the pillars of content marketing funnels. They will help you improve the effectiveness of your content marketing campaigns. Finding your target audience, figuring out your goals, and mapping your content to the sales funnel are some of the pillars of content marketing funnels. It is also critical to have a set design plan in hand so that all of your teams are on the same page when they are creating and posting content. This helps your brand maintain a consistent tone. Lastly, the channels through which you promote your content are also important. Choose the ones where your audience is the most active. Are there any other pillars of content marketing funnels that we’ve missed? Let us know in the comments.

In this episode of Shane Barker’s Marketing Madness Podcast, Shane Barker and Katie Lance discuss the execution of content marketing. Learn how you can make your entire process of content marketing simpler through the insightful tips shared in the podcast. Listen as Katie shares her knowledge of content marketing and real estate. Get to know the story of her life and learn about the various challenges that you can face while rolling out your content marketing strategy. You can listen to the podcast here: https://www.shanebarker.com/podcast/katie-lance/ I’ve had a lot of experience with content marketing as well, and it’s helped me grow my website by leaps and bounds. Want to know how I grew my website traffic by implementing and following a solid content marketing strategy? Check out my case study here so that you can replicate it as well: https://shanebarker.com/blog/content-marketing-case-study/ You will learn Katie’s journey in marketing Services of Katie Lance Consulting Steps to implement a content marketing strategy Challenges faced while implementing a content marketing strategy Guest Bio Katie is the co-founder and CEO of Katie Lance Consulting. For the past 10 years, she has been working with agents and brokers to help them get smarter about how they can use social media to grow their businesses. In addition, she is the author of the best-selling book, #GetSocialSmart and the founder of the #GetSocialSmart Academy. She’s a well-known keynote speaker as well. Resources #GetSocialSmart Asana Later.com YouTube A content marketing strategy is crucial for the success of your content marketing campaigns. Without it, you won’t be able to reach your target audience effectively. You must identify your goals and target audience. In addition, you should develop a content calendar and follow it. Create high-quality content and distribute it to ensure that it reaches your target audience. Lastly, based on the results, optimize your strategy further. Are you having trouble creating and executing your content marketing strategy? If you need any assistance with it, you can always reach out to me.

Join Shane Barker and Kevan Lee as they discuss the various aspects of a visual content strategy. Learn how visual content catches our attention and how you can use it to market your brand. Visual content is an integral part of any content marketing strategy and is critical for its success. Find out about the advantages of visual content and learn how to create a visual content strategy here: https://shanebarker.com/podcast/kevan-lee/ I’ve used content marketing to grow my presence online and visual content played a crucial role in it. Find out how I achieved my growth so that you can replicate it for your website: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn The important factors of visual contentTips for choosing visualsBuffer’s go-to form of contentBuffer’s Instagram strategyThe future of visual content Guest Bio  Kevan Lee is the Vice-President of Marketing at Buffer, which is a powerful social media management tool. It’s used by over 3 million agencies, individuals, and brands around the world. Additionally, he’s an advisor at Leap Studios, which helps new companies with their marketing and distribution strategies. Previously, he served as the Managing Editor of Vox. Resources CanvaFigmaState of Remote WorkZoomSlackThreadsDropbox PaperAnimotoWaveBiteableSubstack A visual content marketing strategy is critical to the success of your brand. Without visuals, your blog posts would be dry, and so would your social media profiles. You must get your branding right and have it planned clearly. But it is also necessary to decide upon the type of content that you want to create and its distribution channels. What are the other factors that you think need to be considered while developing a visual content strategy? Let me know in the comments.

Lisa Buyer and Shane Barker discuss the epic rise of video content in the marketing landscape. In this episode, they touch upon the kinds of videos that are trending and which brands are crushing their video marketing strategies. She also reveals her favorite video content marketing tools and how they can make the process of content creation easier. On the personal front, Lisa looks back at her early years and reminisces about how she handled a tough boss once. From how she got her first paying job to the inception of the Buyer Group, she discusses it all in this episode. To find out more about her journey, listen to the full episode: https://shanebarker.com/podcast/lisa-buyer/ Struggling with PR and content marketing? I’ve got some tips for you. Read my case studies to learn more: https://shanebarker.com/blog/pr-case-study/ https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn Why Businesses Need to Produce More VideosThe Type of Videos That Are TrendingBrands That Excel at Video Content MarketingBest Tools For Video Content MarketingCommon Video Marketing Mistakes Guest Bio Lisa Buyer is the Founder and CEO of a boutique agency, The Buyer Group, which specializes in SEO, SEM, social media, and public relations. She is also the author of, “Social PR Secrets,” a book that gives actionable tips on combining the power of social media and PR. Her passion project, Female Disruptors, shines a spotlight on ambitious women who are pioneers in their industries. Resources Be.Live Lumen5Loom --- As video content becomes increasingly popular, it’s important for marketers to embrace this powerful marketing opportunity. If you want to stay in the game, the message is clear — produce more video content. To ensure your videos get engagement, you need to focus on making quality videos. In addition to this, focus on video SEO and share your videos on multiple platforms to increase the visibility of your videos. Is there anything else marketers should keep in mind to create an effective video content marketing strategy? Please share your insights in the comments section.

Arnie Kuenn and Shane Barker discuss opportunities and challenges for digital marketers and how they can excel at content marketing. In this conversation, Arnie reveals how he entered the content marketing industry and what led to the rise of Vertical Measures. He also gives actionable tips on how you can create content that can drive more traffic. In this episode, Arnie gives us details about his family background, his career progression, and his passion for yachts. If he had to max out a credit card, Arnie reveals that he would love to buy yachts and accessories for it. To get to know more about Arnie, listen to the full episode: https://shanebarker.com/podcast/arnie-kuenn/ If you’re looking for more resources on content marketing, I’ve got something for you. Read my case study to learn how I leveraged content. https://shanebarker.com/blog/content-marketing-case-study/Key Takeaways [01:04] Arnie’s Background [03:15] Shining in the Internet Bubble [05:33] Arnie’s Hometown [07:36] Talking About Kent State University and Riots [09:05] Association with IKON Office Solutions [14:04] Stepping Into Content Marketing [22:54] What Does Vertical Measures Do? [29:47] What Kind of Content Stands Out [33:24] Understanding the Customer’s Journey [37:37] Yachts & Sailing Dreams  Guest Bio Arnie Kuenn is the CEO of Vertical Measures, a digital marketing agency that helps other businesses grow. He is the author of two acclaimed content marketing books: “Accelerate!” and “Content Marketing Works.” In 2017, he was named as the Content Marketing Person of the Year in Arizona. Apart from work, Arnie loves sailing and dreams of owning a power yacht someday. Website: www.verticalmeasures.com  Resources Vertical Measures  Content marketing is a dynamic field. If you want to succeed at it, you need to keep an eye on what’s trending and who your target audience is. The key is to create content that your audience may already be searching for. That way you are addressing their concerns and producing interesting content. In addition this, conducting keyword research, analyzing your metrics, and adding a bit of personalization can also work wonders for the success of your content marketing strategy. Which other content marketing best practices would you like to recommend? Please share your views in the comments section.

Cynthia Johnson and Shane Barker discuss why personal branding is important and how you can work towards building a positive brand image. Cynthia also talks about the essential elements to creating great content and how to build your audience on social media. Personal branding is no longer limited to celebrities. With social media, our lives have become more public. Based on your online image, people make assumptions about who you are.  Whether you’re applying for a new job or starting a new company, someone somewhere is bound to Google you. If you want to put your best foot forward, you need to work on personal branding.  Here’s everything you need to know about personal branding: https://shanebarker.com/podcast/cynthia-johnson/ Clutch, a B2B ratings, and review firm, rated my company, Shane Barker Consulting, as one of the top firms for digital marketing, SEO, and branding. Check it out here: https://www.prnewswire.com/news-releases/top-internet-marketing-seo-and-branding-companies-named-in-cities-across-us-by-clutch-300631833.html Want to know how I built my brand? Here is how I leveraged PR to get quality backlinks: https://shanebarker.com/blog/pr-case-study/   You Will Learn Who needs a personal brand? Why is personal branding important? How to create good content How to engage your social media audience Guest Bio Cynthia Johnson is Co-Founder and CEO of Bell + Ivy, a digital marketing and personal branding agency in Santa Monica. She was named as one of the top branding experts in 2017 by Entrepreneur. Mashable also recognized her as one of the top 50 marketers on SnapChat. In February 2019, she came out with her first book, “Platform,” which delves into the secrets of developing a personal brand. Website: https://www.cynthialive.com/ | https://www.bellivy.com/  Resources Slack Grammarly Flipboard  ---  We live in an age where you can find information about anyone with just one click. If you aren’t working to polish your self-image, you are going to lose out on opportunities.  Building a positive brand image takes a lot of time, dedication, and effort. I hope the strategies mentioned above will help you with building your personal brand. In which other ways can you build a personal brand? Please share your insights in the comments section below.

Join me as I discuss content amplification and the future of content marketing with Chad Pollitt. Get an insider’s view of the digital marketing industry and learn about some cool innovations in the industry. Content amplification is necessary for achieving your business goals. Simply creating quality content isn’t enough anymore and you need to put effort into distributing and promoting it too. Be it through earned, owned, or paid media, content amplification is a must. Listen to what Chad Pollitt has to share about it in this podcast episode here: https://shanebarker.com/podcast/chad-pollitt/ I’ve used content amplification for my brand to increase traffic to my website. This included reaching out to websites to get backlinks by publishing guest posts, writing high-quality blog posts, and more. To learn how I did it, you can check out my ebook here: https://shanebarker.com/website-traffic-ebook/ You Will Learn The importance of content amplification How to use native advertising The future of content marketing An insider’s view of the digital marketing industry Key Takeaways [4:51] Fun Facts About Chad’s Childhood [9:40] Experience of Teaching at Universities [12:45] Chad’s Entry into Digital Marketing [19:27] Managing Multiple Projects at a Time [24:09] Chad Talks About Content Amplification [29:08] Benefits of Content Amplification [34:14] Chad’s Recommended Softwares [38:15] Ebooks Written by Chad [40:36] Chad’s Cooking Side [42:17] Chad Talks About His Bar [43:10] What Chad Thinks About Marketing Guest Bio Chad Pollitt is Vice President and Co-founder of Relevance, a digital magazine, agency, and events company dedicated to content research, strategy, promotion, and marketing. He is also the VP of Marketing at inPowered. He is an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business, of which he is a proud alumnus. Resources TweetDeck SEMrush BuzzSumo Mention.com --- Publishing great content is not enough anymore. You also need to promote and amplify it. Through paid, earned, and owned media, you can spread your content across the internet. You can use remarketing, influencer marketing, and amplify your best content to ensure to improve your reach and increase your conversions. If you have any doubts regarding content amplification, you can reach out to me to discuss this.

Learn how content marketing drives growth for businesses around the world. Join Shane Barker and Jon Wuebben as they discuss the advantages of B2B content marketing and how it is changing the digital space.  Building a B2B content marketing strategy requires some foresight and dedication. The chances of the success of your content marketing strategy increase if you have a strategy in place. To figure out how you can create your B2B content marketing strategy, listen to this podcast interview with Jon Wuebben: https://shanebarker.com/podcast/jon-wuebben/ I’ve used content marketing to increase my website traffic. By planning beforehand and adhering to my content marketing strategy, I was able to increase traffic on my website. Here’s a guide to what I did so that you can do the same for your website: https://shanebarker.com/blog/content-marketing-case-study/  You Will Learn How to delegate tasks How to prepare for public speaking and fight stage fear How to conduct presentations and keynote speeches How to build relationships with your customers  Key Takeaways [3:59] Jon’s Musical Journey [10:03] Transition from College to Working for Kia & Ford [17:49] Content Launch’s History [21:02] Jon’s Books [25:12] Jon’s Work in Politics [27:26] Jumping into Speaking [36:33] B2B Content Marketing Strategy Tips [42:02] Tools used by Content Launch [43:45] The Future of Marketing [47:47] Jon’s Biggest Achievement [50:57] Jon’s Favorite Artist Guest Bio Jon Wuebben is the founder and CEO of Content Launch, a digital agency that helps small and medium-sized businesses connect with target audiences. When he is not leading the charge at Content Launch, Jon is authoring books on successful content marketing strategies, and sharing his insights at well-known marketing conferences.  Resources Content Launch  --- I know that it can be difficult to create a B2B content marketing strategy when you’re just starting off. However, by setting goals, it is possible to measure your success and even tweak your strategy.  You must create high-quality content and incorporate keywords into it to rank higher up in the SERPs. Lastly, by following your competitors and repurposing content, you can further improve your B2B content marketing strategy.  If you need any help developing your B2B content marketing strategy, you can get in touch with me to discuss it.  

Deirdre Breakenridge and Shane Barker discuss the importance of content marketing and why content is still king. Discover the reasons behind its significance and learn how to use it to improve your marketing. Content marketing is still one of the most important modes of marketing. Everything on the internet revolves around it. Be it text, images, infographics, or videos, all forms of content are still consumed regularly by people. Learn how content can help you grow your brand with tips from Deirdre Breakenridge here: https://shanebarker.com/podcast/deirdre-breakenridge/ I’ve myself used content marketing to grow my website from scratch. Over time, I managed to grow my backlinks 7 fold. And, my traffic grew by nearly 300% in a short span of time. Learn how I did it and how to replicate this strategy to grow your brand here: https://shanebarker.com/blog/content-marketing-case-study/

Amy Higgins and Shane Barker discuss how the fields of content marketing and PR are beginning to blend together. Discover how brands are using an integrated approach to PR and content marketing to get the best results. In this episode, Amy Higgins tells us why you shouldn’t think of content marketing and PR as two mutually exclusive strategies. She even gives us a word of advice on how we can combine these strategies to get the maximum results. https://shanebarker.com/podcast/amy-higgins/ I’ve also dabbled in PR and content marketing and learned a few important lessons. Read my case studies on PR and content marketing to learn more: https://shanebarker.com/blog/pr-case-study/ https://shanebarker.com/blog/content-marketing-case-study/   You Will Learn Trends in the content marketing industry How PR and content are related Why you need to combine your PR and content marketing strategies How brands are integrating PR and content marketing What kind of content works Which tools can help with content marketing and PR  Key Takeaways [01:05] Amy’s San Fransisco Connection [05:32] Family Life [07:25] How Amy’s Grandma Smuggled Whiskey Once [08:40] College Years & First Job [11:05] Moving From Fashion to Marketing [13:50] Amy’s Perspective on Life [17:58] Life of a Content Strategist [20:00] What NOT to Do With Content [23:50] PR + Content Marketing [28:30] Amy’s Favorite Software [35:05] Advice to Her 20-Year-Old Self [39:43] When Amy Sold Girl Scout Cookies [42:50] Passion For Trekking [47:13] Which Famous People Would Amy Invite For Dinner? [48:46] Where to Get In Touch With Amy    Guest Bio Amy Higgins is a content marketing expert who is currently the Director of Content at Sojern, a media company that focuses on data-driven traveler marketing.  She is also a judge at the Content Marketing Awards, presented and owned by the Content Marketing Institute. When she’s not working, she likes going to the opera, hiking, and trying out different foods. She is a true blue adventure junkie — she has even made it to Everest Base Camp! Website: www.sojern.com  Resources Google Analytics Moz SEMrush Sprout Social  PR and content marketing are beginning to merge. To keep up with the pace of the industry, I would suggest that you take an integrated approach for PR and content marketing. If done correctly, a combined approach can help you get the best of both worlds. If you need help with content marketing and PR, please feel free to reach out to me to chat. 

Want to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account. During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups. But it’s not all just about marketing. There’s more to it. She shares how a benevolent couple, who didn’t know her personally, paid for her college education.  It’s a conversation that’s just the right mix of marketing and madness! Listen to the podcast here: https://shanebarker.com/podcast/cathy-mcphillips/ As a content marketer myself, I can vouch for the strategies that she mentions in this episode. In the past, I’ve used them to grow my search rankings. Want to know how?  Find out here: https://shanebarker.com/blog/content-marketing-case-study/  Key Takeaways [2:05] How Cathy’s College Education Was Sponsored [6:36] Interest in Journalism & Media Planning [12:19] How Cathy Got Into Marketing [17:18] Journey With Content Marketing Institute [23:06] Twitter and LinkedIn for businesses [29:15] Twitter Chats and Hashtags [34:00] Getting Engagement on Twitter [37:53] Cathy’s Take on Content Marketing [45:01] Cathy’s Love For the Nonprofit Sector [50:25] Hashtag That Describes Cathy’s Life You Will Learn How content technology works Which is better for marketing - LinkedIn or Twitter? What gets engagement on Twitter How content marketing is changing Cathy’s career progression What’s more important: real-life world experience or a degree? Guest Bio As the VP of Marketing at Content Marketing Institute, Cathy leads the marketing efforts for CMI, ContentTECH Summit, Content Marketing World, and other CMI properties. In addition to this, Cathy is a judge at the Content Marketing Awards organized by CMI. She even serves as a Board Member on the Ohio University College of Business Marketing Advisory Board. Website: www.contentmarketingworld.com Resources Google Analytics Adobe 

Shane Barker and Aaron Agius discuss the best methods of using content marketing and SEO to market your brand. Get the latest actionable insights about how the two can be used together to boost your brand’s visibility.  SEO and content marketing both support each other and you can use them together to market your brand. You need to do content marketing efficiently to boost your SEO. At the same time, to make the most out of your content marketing, you need to get your SEO right.  Aaron Agius, the CEO of Louder Online, shares his insights about them in this episode of Shane Barker’s Marketing Madness Podcast. Listen to him here: https://shanebarker.com/podcast/aaron-agius/  I used SEO and content marketing together to grow my websites' traffic by over 12x in just 2 years. You too can use this method of marketing to grow your brand online. Find out how I achieved it here: https://shanebarker.com/blog/seo-case-study/ You Will Learn About the life of a digital nomad Handling a location independent company How long your blog posts should be The importance of content marketing Guest Bio Aaron is the CEO of Louder Online, a digital marketing consultancy that specializes in Intelligent & Effective Search, Content & Social Marketing. He is married to Gian Clancey Agius, the co-founder of Louder Online. Aaron is one of the world’s leading digital marketers, according to Forbes. Resources Trello Basecamp Slack Ahrefs AccuRanker SEMrush SEO and content marketing are different forms of marketing; however, they are two sides of the same coin.  To get your SEO strategy bang-on, you need to have a solid content marketing strategy as well. By consistently coming up with fresh and high-quality content, you can improve your SEO. This can help you earn backlinks and even improve the user experience.  Lastly, keywords are essential to rank higher up in SERPs, and you can use them naturally only through content marketing. If you need any assistance with SEO or content marketing, you can get in touch with me. 

Jeff Bullas and Shane Barker analyze how the world of content marketing has changed over the years. Learn about the factors that make a content marketing strategy successful. In this episode, Jeff shares his insights on social media trends, influencer marketing, and other trends that are dominating the marketing landscape. Content marketing requires that you keep up with the latest trends and adapt your strategy constantly. Take notes as Jeff Bullas gives you pointers to create your own successful content marketing strategy. https://shanebarker.com/podcast/jeff-bullas/ I’ve also been on a similar path and learned many marketing lessons along the way. Check out how I leveraged content marketing to improve my search rankings: https://shanebarker.com/blog/content-marketing-case-study/ In this episode, You Will Learn: How has content marketing changed over the years? Why is keeping track of trends important? Why is social media a double-edged sword? What is it like to become an influencer? What is it like to become an entrepreneur? What makes a good content marketing strategy? Guest Bio: Jeff Bullas is a marketing expert, blogger, keynote speaker, and best selling author. His website, JeffBullas.com receives more than 5 million visitors a year. Jeff Bullas was named as the #1 Global Content Marketing Influencer in 2018. He was also featured on Forbes as one of the Top 20 Influencers of Chief Marketing Officers in 2018. Besides marketing, he has keen interests in cycling and photography. Resources: The New Rules of Marketing & PR Snagit Infusionsoft CRM ManyChat MobileMonkey What does it take to succeed in content marketing? Read on to learn the key pillars that make an effective strategy for content creation and distribution. https://shanebarker.com/podcast/jeff-bullas/

Join Shane Barker and Julia McCoy as they discuss how content is shaping the world. Learn how to develop a solid content marketing plan and get a sneak peek into the future of the digital marketing world. Coming up with the perfect content marketing plan can take a lot of planning and strategizing beforehand. You need to decide on your goals, the type of content you’ll create, and you need to come up with an editorial plan. To understand how to do it, you can check out my podcast episode here: https://shanebarker.com/podcast/julia-mccoy/ I used a similar method of planning my content when my website was getting hardly any traffic. Here’s how I planned my content and used it to my advantage and increased my search rankings drastically: https://shanebarker.com/blog/content-marketing-case-study/ Julia McCoy Short Bio: Julia McCoy is a content marketing ninja and a bestselling author. She is the founder and CEO of Express Writing, and also an educator at Content Strategy Courses. Julia is recognized as one of the top 30 content marketers worldwide and was listed as a thought leader on Forbes. Beside being a serial content marketer, Julia is also a proud mother, a book aficionado, and a coffee addict. https://expresswriters.com/ In this episode, You Will Learn About: The hustle required to kickstart a business The importance of deadlines in content writing How to rank for long-tail keywords Resources Mentioned: BuzzSumo Mangools SEMrush Advanced Marketing Institute’s Emotional Headline Analyzer 

Alan See and Shane Barker discuss what it takes to build a massive audience on social media. In this podcast, they also discuss content marketing, automation, consulting businesses, and more. Social media marketing and content marketing are both critical for growing your brand’s online presence. It is crucial to align social media and content marketing strategies to achieve growth quickly and efficiently.  Here’s everything that you need to know about aligning them: https://shanebarker.com/podcast/alan-see/ I used content marketing and social media marketing to grow my website’s online presence as well. They helped me increase my website traffic from 50k to 90k in just 6 months! I’m sharing my secret sauce here so that YOU can grow your website too: https://shanebarker.com/blog/case-study-website-traffic/ Alan See Short Bio: Alan See is the Principal and Chief Marketing Officer of CMO Temps, LLC. He was voted “Marketer of the Year” by the American Marketing Association for both Content Marketing and Social Media Marketing. He was also recognized as one of the “Top 50 Most Influential CMO’s on Social Media” by Forbes. Alan is a frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth.  In this episode, You Will Learn About: How sales and marketing are interlinked How the global employment scenario is changing How social media and content marketing overlap How to make your social media followers feel special What are the misconceptions about social media marketing? Will automation impact marketing? Resources Mentioned: https://www.cmotemps.biz/

Join Shane Barker and Andrea Fryrear as they discuss everything there is to know about agile marketing. Learn how you can optimize your marketing efforts to get the best results.  Every form of marketing takes some sort of planning before rolling out your campaigns. You can get inspiration from some of the most popular campaigns by other brands to understand how you need to market your brand.  Here are some of the best examples of content marketing: https://shanebarker.com/podcast/andrea-fryrear/ I used content marketing to increase traffic to my website and sticking to my content marketing strategy paid off too! Check out how I did it and get started growing your website: https://shanebarker.com/blog/content-marketing-case-study/ Guest Bio: Andrea Fryrear is an expert Content Strategist and the President at AgileSherpas. She is a true Agile marketing advocate, top-rated keynote speaker, and author of “Death of a Marketer”. Being a content marketer by trade, she loves to share her practical knowledge in an approachable and engaging way. When she’s not at her laptop, you can find her playing volleyball and spending time outdoors in her Colorado home training for triathlons.  In this episode, You Will Learn About: How agile marketing works How to succeed with agile marketing What is the future of content marketing? Resources Mentioned: 10X Marketing Formula Break The Wheel Personal Kanban Trello Griffin SEMrush CoSchedule Quuu Agile Sherpas

Brittany Berger and Shane Barker discuss designing and executing content marketing strategies for startups and small businesses. Brittany walks you through her journey of becoming an entrepreneur. She teaches us, from her experiences, why repurposing content is the way to go! Repurposing content can not only help you market your brand but also allows you to utilize your content to the fullest. While some of your audience members may interact with one type of content, others may prefer another form. In such a case, repurposing helps you reach a wider audience too. Here’s all you need to know about repurposing content: https://shanebarker.com/podcast/brittany-berger/ Repurposing content can help you grow your website traffic and engagement as well. However, there are several other things that you need to do to increase your traffic. Here’s how I increased mine: https://shanebarker.com/blog/case-study-website-traffic/ In this episode, You Will Learn About: The journey to becoming an entrepreneur. Why repurposing content is the key. Why creating unique content for different brands and their challenging audiences is key to successful online marketing. The easiest way to write a book from scratch. How content marketing is a test of generosity. Why there is power in collaboration, more than in the idea of competing. What constitutes a perfect piece of content? Resources Mentioned in this show: https://www.brittanyberger.com/ WorkBrighter.co 25 and Self-ish

Ahava Leibtag and Shane Barker discuss content strategy formulation that can guide a marketing team to meet and exceed their business goals. Ahava walks you through the essentials of crafting a great content marketing strategy to elevate your content game. Unless you’re living under a rock, you know that content is vital to the success of any marketing campaign. In fact, businesses of all sizes are leveraging custom content to reach, engage, and convert their audiences. According to a report by CMI, 92% of businesses are committed to content marketing. Even so, as many as 62% of businesses don’t have an actual content marketing strategy. But, you should definitely have one. Ahava Leibtag, my guest on this podcast episode, is an expert content strategist and the President of Aha Media Group. She is a true content ninja, who has joined us to help marketers like you to elevate your content game. Ahava emphasizes that all businesses should formulate an effective content marketing strategy. It is crucial to the success of your business. Here is how a content marketing strategy can help you elevate your content game: https://shanebarker.com/podcast/ahava-leibtag/ In this episode, YOU WILL LEARN: Importance of having a personal touch with your audience Collaboration yields results How Art and Writing is connected The Effective way to market content Focus has shifted to the Audience from brand Success lies in the experience RESOURCES https://ahamediagroup.com Content Strategy for the Web

Andy shared his valuable advice on how to evolve content marketing strategy and become the prime source of unique content. How doing research on your competitors, finding areas of gaps in their information, and focusing on those gaps can help you excel in your content strategy, search, and analytics. Shane Barker and Andy Crestodina discuss how content marketing is shaping the digital space. Discover the right way to create a successful content marketing campaign and learn how you too can use it to grow your brand. Launching a successful content marketing campaign takes a lot of planning. You need to know your target audience, experiment with different content formats, and more. It can be too much to handle for beginners, and that’s why we’ve got a guide to help you launch a successful content marketing campaign: https://shanebarker.com/podcast/andy-crestodina/ Here’s how I used such techniques to my advantage as well and improved my search rankings through content marketing: https://shanebarker.com/blog/content-marketing-case-study/  Andy also covers, He shared his experience with the last Content Jam held in 2018. How Andy started his career and what inspired him to be a part of the marketing space for more than 18 years. How it feels working with different brands and their challenging audiences. How Andy helps his clients create unique content for successful online marketing. He told us how the book came into existence. How he incorporated his unique idea of “LBOW - Lifetime Body of Work” into his 280 page-project - “Content Chemistry: The Illustrated Handbook for Content Marketing.” According to Andy Crestodina, what is the easiest way to write a book on marketing from scratch? He told us a little more about what Orbit Media Studios does. Why does Andy feel content marketing is a test of generosity? Why does he believe in the power of collaboration more than the idea of competing? He also discussed a little about the list of hygiene exercise and its outcomes. We get to know about Andy’s highest rate of publishing content. What points Andy considers while creating a perfect piece of content. Guest Bio Andy Crestodina is a globally recognized content marketing influencer, entrepreneur and a top-rated speaker. He is the founder of “Content Jam” which is the largest content marketing conference of Chicago. He is also the proud author of “Content Chemistry: The Illustrated Handbook for Content Marketing.” For the last 18 years, Andy has been associated with Orbit Media Studios. He is the co-founder and the chief marketing officer of the company. He is also an environmental enthusiast and a volunteer “TreeKeeper” for Openlands. Resources Mentioned in this show: Content Chemistry: The Illustrated Handbook for Content Marketing Content Jam - Content Marketing Conference of Chicago Annual Blogger’s Survey