Marketing Growth Podcast

Rankings.io is a top personal injury SEO firm that helps law companies dominate search rankings. The company has been featured on the Inc 500 list for three consecutive years. On this podcast episode, their dynamic CEO, Chris Dreyer, joins Shane Barker to discuss their SEO journey. Tune in: https://shanebarker.com/podcast/tips-to-niche-down-successfully-with-chris-dreyer/Want to design an effective SEO campaign for your website? Check out this post: https://shanebarker.com/blog/seo-campaign/

180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/learning-ecommerce-link-building-with-jeff-oxford/Wondering how to simplify and optimize your ecommerce processes to save time, effort, and money? Check out this article: https://shanebarker.com/blog/best-ecommerce-tools/

Jeff Oxford, 180 Marketing’s Founder, and Shane Barker talk about effective link-building tactics and tools. They share some low effort/high return strategies to build powerful backlinks, on this podcast episode.Tune in: https://shanebarker.com/podcast/how-to-build-powerful-backlinks-with-jeff-oxford/Don’t have the time and energy to invest in manual link building? Take advantage of automated link building and enrich your link profile in a hassle-free way, Learn all about it here: https://shanebarker.com/blog/automated-link-building/

180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/issues-and-solutions-of-ecommerce-seo-with-jeff-oxford/Want to optimize your ecommerce processes? Check out this post: https://shanebarker.com/blog/best-ecommerce-tools/

In this episode, Thibaut Machet, PlayPlay's Co-Founder and CEO, joins Shane Barker again to discuss the latest video marketing trends that are likely to dominate 2021. Find out how COVID-19 has accelerated video marketing and get tips on creating an effective video marketing strategy.Tune in: https://shanebarker.com/podcast/dominating-video-with-thibaut-machet/Wondering how to create perfect videos for your brand? Check out the top tools and tips you can use for your social media videos: https://shanebarker.com/blog/social-media-videos/

Thibaut Machet, PlayPlay’s CEO, and Shane Barker discuss what it takes to make a video stand out. From tips on storytelling to the importance of subtitles, they discuss it all on this podcast episode.Tune in: https://shanebarker.com/podcast/anatomy-of-a-perfect-video-with-thibaut-machet/Want to know what it takes to edit videos like a pro? Check out some practical tips here: https://shanebarker.com/blog/video-editing-tips/

PlayPlay is an online video-making tool that was started in 2017. After a phenomenal growth story, they now have close to 100 employees. Recently, they also received €10 million in funding. On this podcast episode, their CEO and Co-Founder, Thibaut Machet, joins Shane Barker to discuss their journey. Tune in: https://shanebarker.com/podcast/tips-to-grow-successful-tech-startup-with-thibaut-machet/ Wondering how your startup can compete in the same league as bigger firms in the industry? Read this article: https://shanebarker.com/blog/inbound-marketing-strategies-for-startups/

On this episode, Shane Barker continues his conversation with 10Web's Director of Digital Marketing, Araks Nalbandyan.She discusses the roles of creativity and data privacy and how they are changing the way we look at data-driven insights.Tune in: https://shanebarker.com/podcast/balancing-data-driven-marketing-creativity-with-araks-nalbandyan/If you are ready to implement data-driven marketing, you need great tools to help you analyze all your data. I’ve reviewed some of the best here: https://shanebarker.com/blog/web-analytics-tools/ .

On this episode, Araks Nalbandyan and Shane Barker discuss why agencies and brands need to leverage data-driven marketing. She shares insights into challenges agencies face with the approach and also gives solutions to some common issues.Tune in: https://shanebarker.com/podcast/data-driven-marketing-with-araks-nalbandyan/Besides Google Analytics, do you know which other tools you can use for data-driven marketing? Find out from this post: https://shanebarker.com/blog/google-analytics-alternatives/

Araks Nalbandyan, the Director of Digital Marketing at 10Web, joins Shane Barker to discuss different ways in which new agencies can stand out and avoid common mistakes while building their reputation.Tune in now! https://shanebarker.com/podcast/how-new-agencies-can-stand-out-a-talk-with-araks-nalbandyan/Is your agency struggling to become a one-stop-shop for all of your clients’ needs? Well, here is how white labeling can help: https://shanebarker.com/blog/white-label-marketing/

Greg Hickman is back with us on the latest Marketing Growth Podcast. This time, he discusses mobile marketing and how marketers can leverage it to promote their brands in 2021.Tune in: https://shanebarker.com/podcast/mobile-marketing-with-greg-hickman/Are you wondering how you can successfully reach your audience through mobile marketing? Check out this article on creative ways you can connect with your customers through mobile marketing: https://shanebarker.com/blog/creatively-connect-consumers-mobile-marketing/

Greg Hickman shares insights into how and when agencies can use automation without sounding robotic to customers.He also shares insights into the best tools you can use for automation, so tune in: https://shanebarker.com/podcast/executing-automation-right-way-with-greg-hickman/.Are you looking for automation tools you can use besides ActiveCampaign? Check out my review of ActiveCampaign alternatives here: https://shanebarker.com/blog/activecampaign-alternatives/.

The CEO of AltAgency, Greg Hickman, joins Shane Barker on this Marketing Growth Podcast episode to share tips on how you can get paid for your thinking.Tune in to discover why you should do it, how to do it, and lessons Greg has learned from earning from his expertise: https://shanebarker.com/podcast/getting-paid-for-your-thinking-a-discussion-with-greg-hickman/ 

On this Marketing Growth Podcast episode, John Bruno joins Shane Barker for an educational conversation about B2B marketing. Find out how to create effective B2B marketing strategies. John also shares some examples of B2B businesses running effective campaigns. Tune in: https://shanebarker.com/podcast/creating-an-effective-b2b-marketing-strategy-with-john-bruno/ Want to run effective B2B campaigns? Check out some tools you can leverage for success: https://shanebarker.com/blog/b2b-marketing-tools/

John Bruno, an expert in digital and customer engagement strategies, joins us again for an in-depth look at the future of ecommerce marketing.He tells us which trends to watch out for and how B2B marketers can leverage them to offer immersive experiences.Tune in here: https://shanebarker.com/podcast/future-of-ecommerce-marketing-with-john-bruno/ Thinking of jumping onto the ecommerce bandwagon but don’t know where to start? Check out this list of marketing guides you can reference: https://shanebarker.com/blog/ecommerce-marketing-trends/

The Vice President of Commerce Strategy at PROS, John Bruno, joins Shane Barker for an in-depth discussion about omnichannel marketing for B2B marketers. John also tells us more about how PROS helps marketers succeed at omnichannel marketing. Tune in to the episode here: https://shanebarker.com/podcast/omnichannel-marketing-the-what-why-and-how-with-john-bruno/ Want to learn more about omnichannel marketing and how you can apply it to your business? Read my in-depth guide here: https://shanebarker.com/blog/omnichannel-marketing/

Roger Dooley joins Shane Barker on this episode of the Marketing Growth Podcast to tell us all about neuromarketing. Find out what it is, how it helps with consumer persuasion, and how you can leverage it for great user experiences. Tune in: https://shanebarker.com/podcast/understanding-consumer-persuasion-through-the-lens-of-neuromarketing-with-roger-dooley/ Wondering how to leverage persuasion in marketing? Check out persuasion techniques that can drive conversions here: https://shanebarker.com/blog/conversion-machine-with-persuasion-techniques/

International keynote speaker, author, and serial entrepreneur, Roger Dooley, joins Shane Barker on this episode of the Marketing Growth Podcast. He shares his journey to marketing success and how he became a best-selling author. Find out how he overcame startup challenges and the lessons he learned along the way. Tune in: https://shanebarker.com/podcast/serial-marketer-and-neuromarketing-expert-roger-dooley-shares-his-journey-to-success/ Need help with your startup’s digital marketing? Check out some successful strategies here: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/

On this episode, Shane Barker and Greg Poirier discuss why brands should strive to get the right product-market fit. Greg draws on his experiences to depict how having the right product-market fit helps companies get a strong foothold in the market. Greg also explains how product-market fit can be a curse and a blessing for SaaS startups. Tune in to the episode here: https://shanebarker.com/podcast/decoding-the-product-market-fit-with-greg-poirier/ Here’s a guide to help you find the right audience for your business: https://shanebarker.com/blog/audience-motivation-content-marketing/

Greg Poirier is the Founder of CloudKettle, a cloud-powered sales, marketing, and service solution provider. He helps companies grow their revenue and streamline their operations through Google and Salesforce ecosystems. On this episode, Greg reveals how he innovated his cloud-based SaaS business and how he gauges clients as enterprise-ready. He also shares how sales and marketing are evolving and how companies can cope in the new ecosystem. Tune in now: https://shanebarker.com/podcast/growth-hacking-with-greg-poirier/ Also, here are some of the best SaaS marketing tips that you can leverage to grow your brand: https://shanebarker.com/blog/saas-marketing/

Greg Poirier is the Founder of CloudKettle, a cloud-powered sales, marketing, and service solutions provider. He helps companies grow their revenue and streamline their operations through Google and Salesforce ecosystems. On this episode, Greg reveals how he got into enterprise sales and started growing in the industry. Tune in now: https://shanebarker.com/podcast/enterprise-sales-with-cloudkettle-founder-greg-poirier/ If you are planning to launch an SaaS startup, don’t forget to check out my post on SaaS marketing tips that really work: https://shanebarker.com/blog/saas-marketing/

In this episode of the Marketing Growth Podcast, Panos Siozos from LearnWorlds talks about why businesses need to educate their customers. He also gives examples of brands that have succeeded at getting more conversions from online courses. Tune in now: https://shanebarker.com/podcast/is-it-worth-investing-in-customer-education-discussion-with-panos-siozos/ Wondering how to deploy and track your company’s online courses? Check out some of the best learning management systems here: https://shanebarker.com/blog/learning-management-system-software/

Panos Siozos from LearnWorlds joins us again on this episode to talk about what it takes to create a successful online course. He shares the challenges most course creators face, how to avoid them, and how LearnWorlds can help marketers create engaging and interactive courses. Tune in here: https://shanebarker.com/podcast/producing-your-first-online-course-tips-from-panos-siozos/ Have an online course but don't know where to sell it? Check out a list of online course platforms to choose from here: https://shanebarker.com/blog/online-course-platforms/

Listen as Panos Siozos, CEO at LearnWorlds, shares their journey building the platform and how all the Co-Founders worked together to make it a success. Panos also tells us more about the need to monetize knowledge and why online courses are your best tools for lead generation. Tune in to the podcast episode: https://shanebarker.com/podcast/monetization-of-knowledge-lessons-with-panos-siozos/ Curious about how LearnWorlds can help your business craft learning experiences? Check out my review of the platform here: https://shanebarker.com/blog/learnworlds-review/

Oli Bridge is back on this week’s episode of the Marketing Growth Podcast, this time discussing B2B affiliate marketing. He tells us more about the benefits marketers get from running affiliate programs and the main challenges they face. And on a fun note, we find out which superpower he would love to have, so tune in now https://shanebarker.com/podcast/b2b-affiliate-marketing-expert-insights-from-oli-bridge/ Wondering which tools you can use to run successful affiliate programs? Check out my list of the best tools: https://shanebarker.com/blog/affiliate-marketing-tools/

Oli Bridge from Bonjoro joins Shane Barker on this latest episode of the Marketing Growth Podcast to discuss effective strategies for customer retention. He talks about Bonjoro’s approach to retention marketing and how they have a Chief Delight Officer. Tune in here: https://shanebarker.com/podcast/best-strategies-to-reduce-churn-rate-and-increase-retention-with-oli-bridge/ I’ve also written a blog post on my website on the same topic. You can check it out here: https://shanebarker.com/blog/increase-customer-retention/

Shane Barker and Oli Bridge, the CMO of Bonjoro, talk about the app’s growth strategy in this Marketing Growth Podcast episode. Oli explains how you can use the platform to get more conversions through video marketing and what it takes to turn current customers into superfans. Listen to this insightful discussion here: https://shanebarker.com/podcast/taking-bonjoros-growth-strategy-with-oli-bridge/

On this week's episode, Xenia Muntean is back on Shane Barker's Marketing Growth Podcast. This time, she talks about effective social media planning. Tune in to learn more here: https://shanebarker.com/podcast/xenia-muntean-on-how-to-make-your-social-media-process-more-efficient/ Need a better social media approval process? Here is how to plan one: https://shanebarker.com/blog/social-media-approval-process/ Special Offer: Get 30% off on the first three months of Planable with the code, “marketinggrowth30.” Sign up now: https://planable.io/marketinggrowth/

Xenia Muntean explains how Planable achieved incredible growth in four years in this week’s episode.Find out how you can replicate their growth strategy here: https://shanebarker.com/podcast/planables-incredible-growth-story-with-xenia-muntean/ Do you need a growth hacking strategy for your startup? Find out here: https://shanebarker.com/blog/growth-hacking-tools/PS: Use the discount code “marketinggrowth30” to get 30% off on the first three months of Planable. Here is the link to sign up: https://planable.io/marketinggrowth/ 

The CEO and Co-Founder of Planable, Xenia Muntean, talks about growing up in Moldova, getting into the Techstars Accelerator Program in 2017, and her entrepreneurial journey on this episode. Tune in now: https://shanebarker.com/podcast/lessons-from-successful-tech-entrepreneur-xenia-muntean/ Want tips for creating an effective approval process? Check out this post: https://shanebarker.com/blog/social-media-approval-process/ PS: To get 30% off on Planable for the first three months, use the discount code, “marketinggrowth30.” Sign up now: https://planable.io/marketinggrowth/

On this episode of the Marketing Growth Podcast, Spike Jones tells us more about multi-channel marketing. From how to do it right, what key features you need, and the best tools you can leverage to make the process easier — he discusses it all. Tune in here: https://shanebarker.com/podcast/succeeding-at-multi-channel-marketing-with-spike-jones/ Looking for channels for your social media marketing? Check out some of the best here: https://shanebarker.com/blog/best-channels-b2c-social-media-marketing/

Spike Jones is a marketing expert who has helped big companies create successful integrated digital and word-of-mouth programs. On this episode of the Marketing Growth Podcast, he talks at length about creating successful campaigns for word-of-mouth marketing. Tune in here: https://shanebarker.com/podcast/understanding-word-of-mouth-marketing-with-spike-jones/ Looking for great ways to bring in more customers to your business? Find out how to do it here: https://shanebarker.com/blog/customer-acquisition-strategies/

Spike Jones, the General Manager of the Strategic Services team at Khoros, joins us today for a conversation on building social media communities and how to do it right. He also shares insights into how Khoros can help you build communities and some significant ways brands fail when building online communities. Listen to their conversation now: https://shanebarker.com/podcast/how-to-build-online-communities-with-spike-jones/ Want to know more about Khoros? Check out my Khoros' Intelligence review here: https://shanebarker.com/blog/khoros-intelligence-review/

Listen to Shane Barker and Michael Cole discuss the evolution of affiliate marketing. On this episode, Michael explores the affiliate marketing trends we saw in 2020 and the changes that marketers can expect in 2021. Listen to their conversation here: https://shanebarker.com/podcast/affiliate-marketings-evolution-and-future-holds-with-michael-cole/ Looking for an effective affiliate marketing strategy for your brand? Check out this post: https://shanebarker.com/blog/affiliate-marketing-strategies/

Michael Cole joins us again on this episode to explain the differences between affiliate and referral marketing. He also tells us more about one major mistake you should avoid when implementing affiliate marketing programs. Tune in here: https://shanebarker.com/podcast/referral-vs-affiliate-marketing-lets-talk-with-michael-cole/ Wondering how you can set up a successful affiliate program? Check out my guide here: https://shanebarker.com/blog/affiliate-partner-program/

Listen to Shane Barker talk to Michael Cole, the VP of Marketing at Everflow, about affiliate marketing and how the platform helps marketers. On the episode, Michael takes us through his affiliate marketing background and discusses what sets Everflow apart from other similar platforms. Listen to this conversation here: https://shanebarker.com/podcast/decoding-affiliate-partnerships-with-everflows-michael-cole/ Want to know whether investing in Everflow is worth it? Read my review of the platform here: https://shanebarker.com/blog/everflow-review/

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency. In this episode, he talks all about how Google Analytics promotes digital accountability. He even shares some insightful tips on how to leverage it to grow your brand. Finally, he shares his favorite books too. Tune in now: https://shanebarker.com/podcast/google-analytics-and-digital-accountability-with-kevin-roy/ Also, here are some of the other useful web analytics tools that you can use: https://shanebarker.com/blog/web-analytics-tools/

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency. In this episode, he talks all about quantum theory and the power of positivity. He also explains how it helps scale up his agency. Tune in now: https://shanebarker.com/podcast/quantum-theory-and-its-relevance-to-marketing-with-kevin-roy/ Also, lead generation is critical for growing your business and agency. Here are the best strategies you can employ to boost your lead generation efforts: https://shanebarker.com/blog/linkedin-b2b-lead-generation/

Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency. In this episode, he talks all about the importance of relevance and user experience when it comes to SEO. Tune in now: https://shanebarker.com/podcast/the-pareto-principle-and-how-to-use-it-for-seo-with-kevin-roy/ Also, here are some of the best ways through which you can improve your user experience: https://shanebarker.com/blog/user-experience-seo/

Listen to Shane Barker and Eric Stockton discuss retargeting best practices and strategies to ensure that your audience does not skip ads. Listen to their conversation now: https://shanebarker.com/podcast/eric-stockton-decodes-advertising-and-targeting-best-practices/ Note: When you register for a free trial, Perfect Audience is offering $1000 in matching ad credits till January 31, 2021. Get yours now! Wondering how to run a successful retargeting campaign? Check out this article for examples https://shanebarker.com/blog/onsite-retargeting-campaign-ideas/

Listen to Shane Barker and Eric Stockton talk about trends that will dominate the digital advertising landscape in 2021. In this episode, he also discusses what makes a great digital ad and common marketing mistakes that you can avoid to boost your revenue. Tune in to their conversation now: https://shanebarker.com/podcast/digital-advertising-trends-to-look-out-for-in-2021-with-eric-stockton/ Need the right tools to boost your PPC ad presence? Check out this list of the best PPC tools: https://shanebarker.com/blog/ppc-tools/

On this podcast episode, Eric Stockton and Shane Barker talk about the retargeting software program, Perfect Audience. As the General Manager of Perfect Audience, Eric gives us insights into the inner workings of the company. On the episode, he also talks about the platform’s use cases and success stories. Listen to their conversation now: https://shanebarker.com/podcast/eric-stockton-talks-on-importance-of-break-silos-in-marketing/ Want to know more about Perfect Audience? Check out my review of the platform here: https://shanebarker.com/blog/perfect-audience-review/

As the CMO of Brafton, Jeff Baker has the freedom to work remotely. He has been making the most of this opportunity by setting up his workstation in different locations around the world. In this episode, he talks about his remote lifestyle and shares tips for anyone who wants to follow in his footsteps. Tune in: https://shanebarker.com/podcast/remote-work-and-travel-tips-from-jeff-baker/ If you employ a remote team, here are some tips for you: https://shanebarker.com/blog/remote-workforce-management/

In this podcast episode, Brafton’s CMO, Jeff Baker gives you insights into the company’s lead generation strategy. He also talks about SEO and his favorite tools for keyword research and backlink analysis. For his tips on SEO, tune in: https://shanebarker.com/podcast/seo-for-lead-generation-a-discussion-with-jeff-baker/ Want more expert insights on the latest SEO trends? Check out this post on my blog: https://shanebarker.com/blog/seo-trends/

How can agencies and brands improve their relationships with clients? In this podcast episode, Bohumil Pokstefl, CEO of Kontentino, lists the key elements that are required to build better client relationships. He also discusses some common mistakes that marketers should avoid. Tune in to the episode: https://shanebarker.com/podcast/discussion-with-bohumil-pokstefl-on-client-agency-relationships/ For more information on client management, you can also check out my blog post on this topic: https://shanebarker.com/blog/client-management/

Collaboration between different teams and maintaining a smooth workflow are major challenges that agencies face globally. In this episode, Bohumil Pokstefl, CEO of Kontentino, discusses these issues and explains how his tool can help bridge the communication gap. Tune in to the episode: https://shanebarker.com/podcast/discussing-common-collaboration-challenges-with-bohumil-pokstefl/ For tips on how to plan an effective approval process for social media, check out this post: https://shanebarker.com/blog/social-media-approval-process/

Bohumil Pokstefl bootstrapped Kontentino and turned it into an international company. With more than 4000 global clients, this social media management tools’ evolution is one that’s for the books. In this episode, Bohumil shares what it takes to build a successful startup in the tech industry. Check out his insights: https://shanebarker.com/podcast/successful-tech-startups-conversation-with-bohumil-pokstefl/ Also, check out some directories that can help startups get more exposure: https://shanebarker.com/blog/startup-directories-submission-sites/

In this episode, Cat Howell and Shane Barker discuss some out-of-the-box business ideas. From buying and selling domains to selling organic vaginal sprays, they talk about all of it. Towards the end of the episode, Cat also shares what her experience with cryotherapy has been like. This episode is equal parts marketing and madness! Tune in to listen to the entire episode: https://shanebarker.com/podcast/discussing-unconventional-business-ideas-with-cat-howell/

Cat Howell Founder and CEO of marketing agency Eight Loop Social believes that online courses are disrupting the educational sector. In this episode, she shares tips on how marketers can create an online course in their niche and use it to grow their business. She also shares why failure is an important step to build resilience. Tune in to the episode now: https://shanebarker.com/podcast/create-your-own-online-courses-with-cat-howell/

Listen to Shane Barker and Cat Howell as they talk about the psychology of selling and persuasion. In the episode, Cat shares the marketing lessons that she learned while she worked as a stripper when she was a teenager. She also shares how she started Eight Loop Social, a marketing agency to help brands attract leads. Listen to their conversation now: https://shanebarker.com/podcast/the-psychology-of-selling-a-conversation-with-cat-howell/