The Chief Excuse Obliterator: Transforming Workplaces with Larry Mietus | Marketing Expedition Podcast
This week, Rhea Allen speaks with Larry Mietus, CEO of Speaking of Strategy. The episode provides actionable insights on fostering growth, empowering teams, and building genuine professional relationships for long-term success.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!
00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus
00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 01:33 Larry’s Background
01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)
17:33 - 21:04 Welcome to the show, Larry!
21:05 - 23:28 Larry’s Consulting Approach
23:29 - 27:11 Restoring Entrepreneurial Passion
27:12 - 29:47 Consulting Process & Company Culture
29:48 - 32:22 Success Stories
32:23 - 37:38 Marketing Challenges & Awareness
38:16 - 42:23 Networking & Referral Strategies
42:24 - 46:21 Ideal Clients & Business Fundamentals
46:22 - 50:29 Book Writing Process & Purpose
50:30 - 53:03 Book Marketing Strategies
53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)
54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!
55:14 - 56:00 Join the Marketing Expedition Community today!
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