How to Make Press Release Marketing Work with Mickie Kennedy | Marketing Expedition Podcast
Mickie and Rhea discuss how creating a press release can grab attention, make news, and generate publicity. They also showcase where you can go to get access to useful tools and information to get started in constructing press releases of your own.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.
0:00 - 0:24 Mickie’s Bio
0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/
1:46 - 3:37 Marketing Essentials
3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast
4:00 - 4:15 Welcome Mickie
4:15 - 14:05 Mickie’s background
14:05 - 16:52 How to use eReleases
16:52 - 21:10 Helpful tools to measure performance
21:10 - 23:40 Tips for generating press releases
23:40 - 28:27 Thoughts on Help a Reporter Out
28:27 - 31:05 Advice from Mickie
31:05 - 32:23 What Mickie would’ve done differently
32:23 - 34:10 How to reach Mickie https://www.ereleases.com/ https://www.linkedin.com/in/publicity
34:12 - 34:17 Thank you, Mickie
34:17 - 35:16 Why you should consider PR
35:16 - 35:47 Thank you for listening
35:47 - 36:17 Join https://themarketingexpedition.com today!
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