How to Bring Humans and Search Bots Together with Jeff Coyle | Marketing Expedition Podcast
This week Jeff Coyle. and expert in content strategy and SEO, and Rhea Allen discuss the importance of content marketing, lead generation, and where you can go to find helpful tools or services in order to maintain an effective marketing strategy.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
0:00 - 0:47 Jeff’s Bio
0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/
1:49 - 5:00 Marketing essentials
5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast
5:18 - 5:33 Welcome Jeff
5:33 - 8:50 Jeff’s background
8:50 - 13:35 Tips from Jeff
13:35 - 18:42 Considerations for Search Engine Optimization
18:42 - 25:02 Helpful tools to measure performance
25:02 - 31:10 Jeff’s success stories
31:10 - 33:52 Advice from Jeff
33:52 - 34:43 How to connect with Jeff https://www.marketmuse.com/
34:43 - 36:00 MarketMuse’s offerings
36:00 - 40:34 Voice Search Optimization
40:34 - 41:18 Thank you, Jeff
41:18 - 41:50 Content strategy webinar
41:50 - 42:22 Thank you for listening
42:22 - 42:53 Join https://themarketingexpedition.com today!
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#seo #digitalmarketing #marketing #socialmediamarketing #contentstrategy #marketingstrategy #contentmarketing #leadgen #leadgeneration #branding #business #advertising #marketingtips #entrepreneur #marketmuse
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