How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier | Marketing Expedition Podcast
This week Yuki Graviet and Allison Maier of the Meridian Library District and Rhea Allen, of Peppershock Media and The Marketing Expedition Community, discuss how libraries can support marketing innovation!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise.
00:00 - 00:51 Yuki and Allison’s Bio
00:52 - 02:56 Nadine West offer
02:57 - 10:13 Marketing Essentials Moment: What is Clubhouse and why you should join.
10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
10:37 -12:02 Welcome ladies!
12:03 - 13:16 Yuki on relationship building and information
13:17 - 14:01 Allison’s transition from journalism to communication and marketing
14:02 - 1 9:05 Working at unBound
19:06 - 23:09 Giving the people free access
23:10 - 24:24 During the pandemic
24:25 - 27:40 Spreading the word about unBound
27:41 - 28:55 Favorite book?
28:56- 34:20 Yuki and Allison share some of their resources
34:21 - 36:08 Yuki was amazed as a newcomer to unBound
36:09 - 37:47 Allison was pleasantly surprised that people are engaging to their focus groups
37:48- 40:52 If you have an unlimited budget, what would you spend it on
40:53 - 45:43 Library as centers of connection for people
45:44 - 47:24 How to reach Yuki, Allison, and the Meridian Library District
47:25 - 48:18 New Marketing Trends for the New Year
48:19 - 49:03 Ladies, Thank you so much! Enjoy the journey!
49:04 - 49:49 Join https://themarketingexpedition.com today!
Nadine West. Give friends $10 + FREE SHIPPING with their first order, and you'll get $10 when they make a purchase
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