How Art and Design Influence our Lives with Laura Ballerini | Marketing Expedition Podcast
This week author Laura Ballerini, of BluBrown Communications, shares with Rhea Allen, of Peppershock Media and The Marketing Expedition Community, how inspiration can come from the most unlikely places!
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.
00:00 - 02:18 Laura’s Bio
02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief?
05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast
05:58 - 07:16 Welcome to the show, Laura!
07:17 - 09:38 Sharing some successful projects
09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals
11:30 - 16:00 Laura’s creative journey
16:01 - 19:10 The process of rationalizing designs to clients
19:11 - 19:55 Cloud Campaign helps marketing agencies scale.
19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini
23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life”
26:30 - 28:24 People that influenced Laura in digital marketing and design
28:25 - 29:41 Resources that Laura draws inspiration from
29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in EverydayLife
30:26 - 32:18 Motivational words from Laura
32:19 - 32:32 Thank you so much, Laura! Enjoy the journey!
32:33 - 33:19 Join The Marketing Expedition COmmunity today!
Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today!
#artanddesign#art #design #graphicdesign #graphicdesigner #creativity #inspiration#digitalmarketing #marketing #advertising #branding #marketingtips#creativestrategy #blubrownHosted on Acast. See acast.com/privacy for more information.