Face to Face Marketing in a Digital World with Nick Aldinger | Marketing Expedition Podcast
This week, Nick Aldinger of IBL Events, and Rhea Allen of Peppershock Media and the Marketing Expedition Community, discuss how to be effective in both face-to-face and digital marketing.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf.
00:00 - 01:11 Nick’s Bio
01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/
02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer?
08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast
09:16 -10:27 Welcome to the show, Nick!
10:28 - 16:43 Effects of the pandemic in the digital world
16:43 - 18:12 Starting trade shows in the new normal
18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger
20:15- 22:53 Nick’s variety of marketing events
22:54- 24:43 Being effective in both face to face and digital marketing
24:44 - 27:15 Success story
27:16 - 32:18 Engaging tactics in marketing
32:19 - 33:50 How to reach Nick
33:51 - 35:49 Rhea’s Five-R’s
35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/
37:09 - 38:47 Resources in keeping up with the trends
38:48 - 39:40 Nick’s favorite book
39:41- 40:58 Thank you so much, Nick! Enjoy the journey!
40:59 - 41:44 Join https://themarketingexpedition.com today!
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