Exploring the World of Gatekeepers, Sales, and Business Development with Kevin Downey | Marketing Expedition Podcast
This week, Rhea Allen gets to chat with Kevin Downey, a Kansas City-based recruitment leader and entrepreneur. Kevin shared invaluable insights on sales team structure, business development, and effective recruitment strategies.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.
00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 02:38 About Kevin
02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility
07:54 - 09:15 Kevin, Welcome to the show!
09:16 - 12:23 Dividing Sales and Business Development Roles
12:24 - 17:23 Metrics and Tools for Tracking Sales
17:24 - 22:07 Getting Past Gatekeepers
22:08 - 26:05 Different Sales Person Profiles
26:06 - 29:45 Networking and Relationship Building
29:46 - 31:45 Sales Process and Lead Qualification
32:23 - 35:08 Negotiation Tactics in Sales
35:09 - 39:18 Prequalification and Online Lead Forms
39:19 - 41:47 Interview Questions for Sales Candidates
41:48 - 43:21 Compensation Models for Sales Reps
43:22 - 47:57 Advice on Sales Hiring
47:58 - 50:00 Training and Onboarding Salespeople
50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/
50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!
50:48 - 51:34 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips
Hosted on Acast. See acast.com/privacy for more information.