Branding Success in the Nightlife Industry with Steve Adelman | Marketing Expedition Podcast
This week Steve Adelman, co-founder of the Avalon Nightlife brand, and Rhea Allen, President, and CEO of Peppershock Media, dissect the different marketing strategies that helped create the most successful nightclubs in America.
Marketing Expedition Podcast with Rhea Allen, Peppershock Media · Marketing Expedition Podcast
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Show Notes
Widely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and a MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the Nightlife industry in five major cities and will be released later this year by Santa Monica Press. www.steveadelman.com
0:00 - 2:26 Steve’s Bio
2:26 - 5:27 Marketing expedition essential
5:27 - 6:38 Misfits Market https://www.peppershock.com/product/misfitsmarket/
6:38 - 7:06 Welcome to Peppershock Media’s Marketing Expedition podcast
7:06 - 7:12 Welcome Steve
7:12 - 12:01 Steve’s journey
12:01 - 16:26 Successful tactics
16:26 - 18:26 Customer experience
18:26 - 23:01 “Nocturnal Admissions”
23:01 - 25:11 Steve’s advice
25:11 - 27:19 Helpful resources
27:19 - 29:12 Importance of location
29:12 - 30:20 Steve’s next steps
30:20 - 30:54 Thank you, Steve
30:54 - 31:23 How to connect with Steve https://www.steveadelman.com
31:23 - 31:33 Thank you for listening
31:33 - 32:09 Join https://themarketingexpedition.com/ today!
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