Xandr - New details on Netflix deal, Microsoft data
Xandr’s key leadership addresses some questions that have been on the minds of everyone in ad tech. Namely, what’s in store for its Netflix deal, and what are the plans for Microsoft’s data assets? Ari Paparo speaks with Xandr GM Mike Welch and CTO Ben John about these and other topics, including Xandr’s Curate, Clypd and yield analytics products. Note: This interview focuses on Xandr’s sell-side businesses. A followup episode will drill down on its DSP, Xandr Invest.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/xandr-mikewelch-benjohn .
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