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Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The latest in advertising and technology from Ari Paparo and Eric Franchi

Ari Paparo · Marketecture Media, Inc.

406 episodesEN

Show overview

Marketecture: Get Smart. Fast. has been publishing since 2022, and across the 4 years since has built a catalogue of 406 episodes, alongside 4 trailers or bonus episodes. That works out to roughly 200 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 9 min and 46 min — with run-times ranging widely across the catalogue. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 2 days ago, with 58 episodes already out so far this year. Published by Marketecture Media, Inc..

Episodes
406
Running
2022–2026 · 4y
Median length
26 min
Cadence
Several per week

From the publisher

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Latest Episodes

View all 406 episodes

Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal

Aug 21, 202654 min

Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting

Aug 14, 202658 min

Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing

Aug 7, 202650 min

Episode 184: Ben Edelman Will Send You to Affiliate Jail

Jul 31, 202649 min

Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality

Jul 24, 202652 min

Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta

Jul 17, 202644 min

How InMobi Is Reinventing Advertising with AI Agents

Jul 15, 202617 min

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Jul 10, 202648 min

How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising

Jul 7, 202613 min

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

Jul 6, 202620 min

Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

Jul 2, 20261h 0m

How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss

Jun 30, 202612 min

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

Jun 29, 202624 min

Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover

Jun 26, 202646 min

Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart

Jun 24, 20268 min

Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different

Jun 24, 202614 min

Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising

Jun 19, 202648 min

Walmart Connect's Ryan Mayward on Their Big CTV Move: Yahoo, Magnite and Vizio Explained

Jun 15, 202615 min

Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies

Jun 12, 202658 min

Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council

Jun 8, 202618 min
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