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Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The latest in advertising and technology from Ari Paparo and Eric Franchi

Ari Paparo · Marketecture Media, Inc.

414 episodesEN

Show overview

Marketecture: Get Smart. Fast. has been publishing since 2022, and across the 4 years since has built a catalogue of 414 episodes, alongside 4 trailers or bonus episodes. That works out to roughly 200 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 9 min and 46 min — with run-times ranging widely across the catalogue. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 6 days ago, with 66 episodes already out so far this year. Published by Marketecture Media, Inc..

Episodes
414
Running
2022–2026 · 4y
Median length
27 min
Cadence
Several per week

From the publisher

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Latest Episodes

View all 414 episodes

Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed

Oct 2, 202659 min

How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising

Oct 1, 202611 min

Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago

Sep 25, 20261h 2m

Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs

Sep 18, 202646 min

Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO

Sep 11, 202640 min

Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court

Sep 4, 202650 min

How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano

Aug 31, 202615 min

Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes

Aug 28, 202658 min

Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal

Aug 21, 202654 min

Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting

Aug 14, 202658 min

Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing

Aug 7, 202650 min

Episode 184: Ben Edelman Will Send You to Affiliate Jail

Jul 31, 202649 min

Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality

Jul 24, 202652 min

Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta

Jul 17, 202644 min

How InMobi Is Reinventing Advertising with AI Agents

Jul 15, 202617 min

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Jul 10, 202648 min

How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising

Jul 7, 202613 min

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

Jul 6, 202620 min

Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

Jul 2, 20261h 0m

How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss

Jun 30, 202612 min
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