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Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The latest in advertising and technology from Ari Paparo and Eric Franchi

Ari Paparo · Marketecture Media, Inc.

393 episodesEN

Show overview

Marketecture: Get Smart. Fast. has been publishing since 2022, and across the 4 years since has built a catalogue of 393 episodes, alongside 4 trailers or bonus episodes. That works out to roughly 190 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 9 min and 46 min — with run-times ranging widely across the catalogue. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 3 days ago, with 45 episodes already out so far this year. Published by Marketecture Media, Inc..

Episodes
393
Running
2022–2026 · 4y
Median length
25 min
Cadence
Several per week

From the publisher

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Latest Episodes

View all 393 episodes

Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover

Jun 26, 202646 min

Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart

Jun 24, 20268 min

Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different

Jun 24, 202614 min

Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising

Jun 19, 202648 min

Walmart Connect's Ryan Mayward on Their Big CTV Move: Yahoo, Magnite and Vizio Explained

Jun 15, 202615 min

Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies

Jun 12, 202658 min

Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council

Jun 8, 202618 min

Episode 176: Alex Chatfield on How Influencers are Leveraging Data Technology

Jun 5, 202653 min

Deterministic? Prove It.

Jun 1, 202617 min

Episode 175: Tejas Manohar, co-CEO of Hightouch, on the Company's Giant Fundraise, Agentic Ads, and LiveRamp

May 29, 202650 min

How to Reach a Mass Audience When There’s No Mass Media

May 26, 202621 min

Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again

May 22, 202646 min

ADCP in Action: Let the AIs Rip with PubMatic & MiQ

May 18, 202622 min

Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets into Microdramas

May 15, 202651 min

How AI Agents Are Transforming Marketing Workflows and Performance

May 11, 202623 min

Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution

May 8, 202655 min

Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras

May 4, 202621 min

AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan

May 4, 202618 min

Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative

May 1, 202647 min

From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari

Apr 30, 202613 min
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