TV Squared by Innovid - measurement and attribution for converged TV buys
In this interview with Mike Shields, President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Advertisers large and small use the platform to measure reach and frequency across linear, CTV and addressable media as well as to attribute the performance against a range of outcomes.
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Show Notes
President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode if available at https://www.marketecture.tv/programs/vidfull_tvsquared-jokinsella-blair-robertson .
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