Tubi - A deep dive on the AVOD services' audience and ad business
Tubi is a free, ad-supported video-on-demand service with 50,000 movies and TV shows, a library of Tubi Originals, and 200+ FAST Channels across sports, news, and entertainment. Acquired by Fox in 2020, Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone.. In our interview, Marketecture’s Mike Shields talks with Tyler Fitch, Tubi’s SVP advanced TV and partnerships, about the company’s ad formats, audience targeting, data integrations and ways of working with advertisers and agencies.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad formats, audience targeting, data integrations and ways of working with advertisers and agencies.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/tubi-tyler-fitch .
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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