Transmit - Non-standard ads for live-streamed content
Transmit’s technology identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break. An example might include a side-by-side “double box” ad that appears during a free-throw replay, allowing the ad to be shown while a viewer continues to see live content. Additionally, the company supports more traditional ad breaks via its server-side ad insertion technology. In this interview with Mike Shields, Chief Product Officer Scott Young walks through the company’s product use cases and discusses persistent bugbears in CTV advertising, such as excessive frequency. This interview includes a demo.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/transmit-scott-young .
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