TikTok talks about its self-serve and performance ad tools
TikTok got its start as a brand advertising vehicle, but it’s quickly spinning up tools for performance marketers, including shopping support, advanced measurement, creative variant generators, and more. In this conversation with Marketecture’s Jeremy Kagan, TikTok Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023.
For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4
The full version of this episode is available at https://www.marketecture.tv/programs/tiktok-ray-cao .
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