The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
Salesforce’s customer data platform helps marketing, service, ecommerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites and apps. In this interview, Salesforce Marketing Cloud SVP Martin Kihn discusses the platform’s distinct use cases and strengths. Since this is Salesforce we’re talking about, the CDP is a good fit for enterprises that need scale and global support and integration with the company’s CRM offering. There’s an extra benefit if you’re a heavy user of other Salesforce products like Tableau, Slack and Mulesoft.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. Marketing Cloud SVP Martin Kihn discusses the features and uses cases.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/salesforcecdp-martin-kihn .
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