The four pillars of Uber’s $500M ad business
Who’d have guessed Uber would be the break-out ad tech company of 2022? Indeed it was, coming out of nowhere to capture a half-billion dollars in ad revenue from more than 200,000 marketers. In this interview, Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars: The Uber ride-sharing app, Uber Eats, in-car tablets and car-top displays. He details the creative and targeting options available across each of these products and divulges how Uber plans to capture CPG mega-budgets, SMB micro-budgets, and everything in between as people spend more and more time in cars (but not driving).
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays).
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/uber-mark-grether .
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