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Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

Publishers use Teads to create new ad slots for video ad creative, creating new inventory and revenue opportunities. In this conversation with Mike Shields, co-CEO Jeremy Arditi discusses how the product has evolved from its early days by adding new inventory management features for sellers, tools for the buy-side, and contextual data integrations

Marketecture: Get Smart. Fast. · Ari Paparo

January 30, 20235m 28s

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Show Notes

Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, buy-side tools, and more.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/teads-jeremy-arditi .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

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