Smadex - A scaled mobile DSP that leans into transparency
Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. In this interview with Eric Seufert, CEO and Founder Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to its most direct competitors — a group that includes Liftoff and Moloco. De los Pinos also describes the company’s roadmap, including mobile-to-web conversions and addressing the technical challenges created by Apple’s iOS 14 changes.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to competitors.
For more information about our expert, For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert
The full version of this episode is available at https://www.marketecture.tv/programs/smadex-jordi-de-lospinos .
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