Samba TV - CTV measurement and targeting using ACR data
In this interview with Mike Shields, Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. The company combines panel data from millions of devices with a cross-device identity graph to offer unified frequency management and ad targeting.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/sambatv-avi-brown.
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