Publica - A CTV ad server with support for unified auctions
In this conversation with Mike Shields, Publica CEO Ben Antier walks us through this company’s offerings. Acquired by Integral Ad Science for $220 million, Publica helps CTV publishers maximize revenue via its ad server and unified auction functionality.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality.
For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://marketecture.tv/programs/publica-ben-antier .
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