Odeeo - In-game audio advertising
In this conversation with Eric Seufert, Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual games. The company works with developers like TapNation, who integrate the Odeeo SDK to add incremental revenue from brand advertisers – a different cohort from the performance driven marketers that dominate in-game environments. This episode includes a product demo.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments.
For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert
The full version of this episode is available at https://www.marketecture.tv/programs/odeeo-liat-barer .
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