NBCU’s One Platform - A full rundown with Krishan Bhatia
NBCUniversal’s One Platform is a stack of audience building, planning and measurement tools designed to help advertisers run data-driven campaigns on the media giant’s properties. In this interview, President and Chief Business Officer Krishan Bhatia describes how advertisers can wed their first-party data to NBCU’s content through partnerships with DSPs, clean room providers, and measurement vendors, as well as the company’s directly-owned technology assets.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/nbcu-oneplatform-krishan-bhatia .
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