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Milly Botes on How Acast is Powering the Business Side of Podcasting

Milly Botes on How Acast is Powering the Business Side of Podcasting

Marketecture: Get Smart. Fast. · Ari Paparo

June 23, 202523m 21s

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Show Notes

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers

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