Marpipe - Automated creative testing for brands
Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. It also integrates with APIs from Facebook, Instagram and Google to allow simultaneous testing of ads in multiple media environments. CEO Dan Pantelo describes the platform in detail and explains how it’s different from DCO.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables.
For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4
The full version of this episode is available at https://www.marketecture.tv/programs/marpipe-dan-pantelo .
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