Madhive - A DSP geared to hyper-local CTV campaigns
Madhive is a bidder and device graph focused on local television. It works with broadcasters to help them sell programmatic campaigns that span their own properties, local stations, and other streaming inventory. Additionally, some agencies and DTC brands use it to source audiences for their CTV campaigns. In this interview with Marketecture’s Mike Shields, Madhive CEO Adam Helfgott describes the product and customer use cases.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/madhive-adam-helfgott .
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