Lotame - Last DMP standing?
CEO Andy Monfried has navigated his company through many changes, as cookie pooling tools have yielded to next-gen data technologies like customer data platforms. In this interview, Andy talks with Ari Paparo about how Lotame continues to create value for advertisers and publishers by helping them connect data sources, enrich their first-party and do advanced segmentation. This interview covers Lotame’s Spherical data platform, Panorama identity solution and data marketplace.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/lotame-andy-monfried .
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