LiveIntent - A stalwart of “programmatic email” doubles down on identity
In this conversation with Ari Paparo, Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. Publishers with email lists can use LiveIntent’s “non-ID” to identify customers across properties.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/liveintent-mano-pillai .
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