LinkedIn - B2B ad tech juggernaut
Are you an enterprise marketer? If so, you’re probably already familiar with LinkedIn’s big, laminated menu of marketing solutions. Some, such as LinkedIn Audience Network, follow the standard playbook for walled gardens. Others, like lead nurturing and optimization, are more tailored to B2B. In this conversation with Ari Paparo, VP of Product Abhishek Shrivastava gives a tour of the company’s current solutions for identity, audience targeting and measurement, and previews what’s in the hopper.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/linked-in-abhishek-shrivastava .
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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