Kochava - A mature MMP with omni-channel chops
Over the last several years, mobile attribution providers have built hooks into other channels such as streaming audio and OOH. Kochava CEO Charles Manning details how his own company has augmented its core product with advanced analytics, fraud prevention and more.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product.
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