Kayzen - A mobile DSP with modular architecture
Kayzen’s mobile demand-side platform standards apart by offering its modules a la carte, according to CEO Tim Koschella and Chief Product Officer Puneet Gupta. Customers can use its bidder, algorithms, ad server and UI modules separately as discrete products or together as a package. Also, they chat with Eric Seufert about why mobile DSPs emerged as a discrete segment.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package.
For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufert
The full version of this episode is available at https://www.marketecture.tv/programs/kayzen-tim-koschella-puneet-gupta .
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