IRIS.TV - Structured contextual data for TV and video programming
IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement. In this interview with Mike Shields, CEO Field CEO Field Garthwaite describes the unique challenges of generating structured data about TV content, who’s in IRIS.TV’s competitive set and more.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement.
For more information about our expert, Mike Shields: https://marketecture.uscreen.io/programs/iristv-field-garthwaite
The full version of this episode is available at https://marketecture.tv/programs/iristv-field-garthwaite .
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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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