Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph
Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. It offers two products built on its device graph, focused on bid enhancement and attribution.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data.
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The full version of this episode is available at https://www.marketecture.tv/programs/intentiq-roy-shkedi-dror-benyishai .
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