How to be Power Collaborator: An Agency Perspective
Marketecture: Get Smart. Fast. · Ari Paparo
May 19, 202518m 45s
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Show Notes
GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions.
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