How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution
Chief Strategy Officer Jay Prasad talks with Mike Shields about LiveRamp’s capabilities for TV audience matching and attribution, and how the Data Plus Math platform connects to the rest of LiveRamp’s stack.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products.
For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://marketecture.tv/programs/liveramptv-jay-prasad .
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