FullThrottle - First-party data solutions and APIs for advertisers and publishers
In this conversation with Mike Shields, Chief Product Officer Amol Waishampayan describes FullThrottle’s first-party data enablement solutions. It works through direct code integrations with publisher and advertiser websites to help those parties become more data-independent and offset the loss of cookie data. Its use cases include augmenting data available in advertiser CDPs and data sharing between companies.
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Show Notes
Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/fullthrottle-amol-waishampayan .
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