Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta
In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies. After providing a level set on the size and maturity of the podcast ad vertical, he describes the mechanics of audio ad buying, serving and measurement. Bryan also discusses the market dynamics in the podcast space, led by enterprise players like Spotify, IHeartMedia and Triton Digital that operate their own ad tech platforms. This episode marks the beginning of a partnership between Marketecture and Sounds Profitable. Going forward, Marketecture subscribers will gain access to Sounds Profitable’s catalog of interviews with podcast ad vendors, as well as exclusive Marketecture interviews conducted by Bryan.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/soundsprofitable-bryan-barletta .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
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