EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company’s recent rebranding and its approach to entering the U.S. market. They cover EXTE’s contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion also explores broader industry topics such as supply-side developments and the influence of creativity on performance.
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