Marketecture: Get Smart. Fast.
415 episodes — Page 1 of 9
Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened
Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed
How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising
Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago
Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs
Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO
Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court
How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano
Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes
Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal
Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting
Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
Episode 184: Ben Edelman Will Send You to Affiliate Jail
Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality
Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
How InMobi Is Reinventing Advertising with AI Agents
Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising
How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising
How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI
Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones
How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss
How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski
Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover
Exclusive: Arthur Querou, CEO of Vibe, Talks about the Blockbuster Acquisition by Walmart
Andy Schonfeld of Tatari on Taking Shots at DSPs and Why TV is Different
Episode 178: Cannes Fashion Choices, Plus Patrick Dolan on the State of OOH Advertising
Walmart Connect's Ryan Mayward on Their Big CTV Move: Yahoo, Magnite and Vizio Explained
Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies
Damian Garbaccio and Doug Campbell on Affinity's Outcomes Marketing Council
Episode 176: Alex Chatfield on How Influencers are Leveraging Data Technology
Deterministic? Prove It.
Episode 175: Tejas Manohar, co-CEO of Hightouch, on the Company's Giant Fundraise, Agentic Ads, and LiveRamp
How to Reach a Mass Audience When There’s No Mass Media
Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again
ADCP in Action: Let the AIs Rip with PubMatic & MiQ
Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets into Microdramas
How AI Agents Are Transforming Marketing Workflows and Performance
Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution
Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan
Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative
From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
The State of Audio Measurement & What The Data Reveals
Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.
Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure
Episode 169: Joe Ligé on Culture and How it Works in Advertising
Signal vs. Static: How We Get to True CTV Transparency
Episode 168: A Guide for Using AI Agents in Media Analytics, with Newton Research’s John Hoctor
The Publisher’s Guide to Thriving in the AI Era
Ep 167Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
Rob Emrich, Founder and Executive Chairman of Infillion, joins to talk about the Catalina acquisition, why retail data matters, and how his company is building a full-stack ad tech platform through acquisitions and integration. The conversation touches on DSP strategy, data advantages, and how the industry is shifting toward outcomes-driven advertising. Takeaways Catalina evolved from coupon printing into a powerful retail data asset SKU-level purchase data is a key differentiator in advertising Infillion’s strategy is to integrate data, media, and tech into one platform DSPs are increasingly defined by proprietary data and a unique supply Acquisition strategy matters more than just collecting assets Retail media is a continuation of older data-driven advertising models Financial vs strategic ownership can shape how companies evolve Chapters 00:00 Intro & Guest Tease 01:20 April Fool’s Day Banter 04:15 Guest Introduction Rob Emrich 05:36 Catalina Acquisition Explained 07:09 Evolution from Coupons to Data Business 09:06 SKU Level Data & Its Value 11:14 How the Deal Happened 13:46 Infilion Strategy DSP and Data 15:35 Rob’s Background & Company Origins 19:46 Acquisition Strategy 22:18 The Factory Model of Ad Tech 26:05 Customer Profile & Verticals 31:07 Amazon Ads Tops Forrester Wave 38:47 New DSP Tools & Market Expansion 44:27 OpenAI Massive Fundraise Learn more about your ad choices. Visit megaphone.fm/adchoices