Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google.
Guests include:
- Jonathan Bellack, former head of DFP
- Jason Bigler, former head of DFA
- Brad Bender, former lead for optimization
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