Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.
Marketecture: Get Smart. Fast. · Ari Paparo
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia.
Cafe Media is always on the cutting-edge of monetization for digital publishers, so we ask Paul to give perspective on the Chrome sandbox, Trade Desk's UID and OpenPath initiatives, and everything else you need to worry about.
Also, ad tech veteran Neal Mohan takes the helm at YouTube. And BlueKai founder Omar Tawakol has a new start-up for digital product placements.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.
Learn more about your ad choices. Visit megaphone.fm/adchoices