Episode 50: What's the MRC and why should you care with George Ivie
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro.
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