Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5.
In this episode:
- Trade Desk's Koka: Product or just a vibe:
- CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/
- Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/
- Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/
- IPG Quantumania: https://finance.yahoo.com/news/d-wave-interpublic-group-partner-130000209.html
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