Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab.
In this episode:
- The IAB Tech Lab and their 2023 roadmap
- PWC only loses 3% of spend this time
- Twitter throwing a half-off sale
- Rut roh, AWS launches a clean room
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