Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
Marketecture: Get Smart. Fast. · Ari Paparo
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS.
In this episode:
- Macy's and The Trade Desk: https://www.adexchanger.com/commerce/macys-dives-into-open-programmatic-names-the-trade-desk-as-its-first-dsp-partner/
- Pubmatic goes to the buy side: https://www.adexchanger.com/digital-tv/pubmatic-cuts-dsps-out-of-direct-ctv-and-online-video-ad-buys/
- GoogleIO
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.
Learn more about your ad choices. Visit megaphone.fm/adchoices