Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian
Marketecture: Get Smart. Fast. · Ari Paparo
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Show Notes
Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack. They also dig into the growing impact of AI on DSP value, media workflows, and open web monetization. Along the way, expect reflections on industry shifts, platform partnerships, and a few Italian food metaphors.
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